New
Regulations on Licensing of Homeopathy
On
1st September 2006, new regulations came into force that permit homeopathic
products to make medical claims but exempt them from providing any scientific
evidence that they are effective. Sense About Science says that this
is the first time in its history that the regulation of medicines has
moved away from science and from clear, meaningful information for the
public. What is more, it happened without parliamentary time or public
debate.
Sense About Science says that the need for evidence-based medicine needs
to be restated as fully and publicly as possible.
On 9th October, Sense About Science summarised for parliament hundreds
of responses. These were instrumental in pressing for the debate that
was held in the House of Lords on 26th October. The serious concerns of
the scientific and medical community were raised by Lord Taverne (Chairman
of Sense About Science), Lord Rees of Ludlow (President of the Royal Society),
Lord Turnberg, Lord Jenkin of Roding, Lord McColl of Dulwich and Baroness
O'Neill of Bengarve.
Efforts are being made to continue this debate in the Commons and to bring
the objections directly to the attention of the Government and the regulatory
authorities.
The regulations:
The mission of the UK's licensing body, the Medicine and Healthcare products
Regulatory Agency (MHRA), is to ensure that medicines and medical
devices work, and are acceptably safe. However, with the introduction
of the new rules for homeopathy, it now accepts homeopathic provings as
evidence of efficacy. A 'proving' is the method homeopaths use to determine
the symptoms a substance causes (with a view to treating diseases with
similar symptoms). Provings are not carried out on the finished product
and are nothing to do with efficacy.
The regulations also mean that, for the first time in more than 30 years,
homeopathic products will be able to make medical claims such as For
the relief of.... Such claims, however worded, imply efficacy where
none has been proven.
The MHRA did not have to change the regulations in this way. It was not
required to do so by EC Directive 2001/83. The MHRA set out four options
to government, including doing nothing. It chose to eliminate the old,
stricter licences in order to facilitate the expansion of the homeopathic
industry through new products.
The MHRA has designed the regulations to respond to pressure from the
homeopathic industry, which wants to expand.
Doctors
Hit Out at Homeopathy Move on Claims
Medics
and scientists
have weighed into the homeopathy debate, warning that changes to the regulation
of homeopathic medicines could put patients at risk. The BBC reports that
hundreds of doctors and scientists have signed a statement opposing rules
that allow homeopathic medicines to make medical claims.
It also reports that the Royal Society and Medical Research Council have
spoken out against the changes, which are set to be discussed in the House
of Lords.
In September, the Medicines and Healthcare products Regulatory Agency
(MHRA) introduced rules to allow homeopathic remedy manufacturers to specify
the ailments for which they can be used.
Homeopathic remedies are now allowed to indicate what sort of symptoms
they can relieve, although this is limited to minor ailments such as colds,
coughs and hay fever.
But under the rules, manufacturers don't have to provide evidence of efficacy
from clinical trials and need to show only that the product has been used
to treat those particular conditions within the homeopathic industry.
However, in a statement to the BBC, the Royal College of Pathologists
said it was 'deeply alarmed' that the regulation of medicine had `moved
away from science and clear information for the public'.
The Medical Research Council said claims shouldn't be made about efficacy
of products without 'rigorous and objective evidence', and the BioSciences
Federation claimed that the MHRA's had 'bowed to industry pressure'.
Campaign group Sense about Science has been collating opinion on the issue.
Its chair, Lord Dick Taverne, said: 'As many of the medical specialists
contacting us have pointed out, evidence-based medicine has been a major
public gain of the twentieth century.
'This is the first time, since the thalidomide tragedy and the 1968 Medicines
Act that the regulation of medicines has moved away from the science rather
than towards it.'
Which? health policy expert Frances Blunden warned: 'This approach gives
homeopathic products the veneer of efficacy. Claims for any homeopathic
products ought to be based on independently verified and reliable evidence
of their efficacy. Without this there's a danger that consumers are being
misled and ultimately ripped off. Consumers shouldn't be fooled that despite
homeopathic medicines being alternative, there is still a
significant profit-making industry behind them.'
Drug
Firms' Tactics Exposed - Which? Bulletin Reveals How They Drain NHS Funds
Tactics
used by drug companies to boost profits over the needs of NHS patients
have been exposed by a Which? publication.
Drug and Therapeutics Bulletin (DTB) - a 'doctors' bible' on drugs and
treatments - reveals how the pharmaceutical industry drains NHS money
by undermining efforts to control the massive £10 billion annual
NHS drugs bill.
One study has estimated that, just for six drugs, the cost of such tactics
by drug companies to the NHS had been as much as £369 million in
one year. The issue mainly centres on medicines that doctors prescribe
to patients.
Generic drugs
Using generic drugs could save a lot of NHS money. These are drugs which
are just known by the name of their active ingredient, and are cheaper
than brand-name equivalents.
A generic drug can be put on the market only after the patent of the brand-name
drug has expired. But a drug company might withdraw the branded drug before
the patent expires, and quickly introduce a new but similar brand-name
product. Because the old patent is still in force, no company can release
a generic equivalent at this point, and doctors are likely to switch patients
straight to the new branded version - which has a new patent.
By the time a generic eventually appears, patients may already be unwilling
to switch from the new, branded drug they've been taking.
Wasting NHS money
Many of these 'new' drugs offer no convincing advantages over the original
products in terms of effectiveness or safety. They may be similar chemically
to the original, but marketed as being better, or be the old drug in a
different form - a capsule rather than a tablet, for example.
Dr Ike Iheanacho, Editor of DTB, said: 'Strategies designed to obstruct
the emergence and use of generic medicines waste NHS money and can be
disruptive for patients and doctors alike.
'Drug companies often give the impression that the new drugs are better
than the old, and doctors may be unaware that they are being manipulated.'
One infamous example is the antihistamine loratadine (Clarityn) which
was taken off the market as a prescription medicine and replaced with
the 'new' desloratadine (Neoclarityn), despite the lack of published evidence
on how the two drugs compared. In this case, the drug company responsible
openly admitted that the move was designed to maintain its market share
for antihistamines.
Reporting
of Faulty Medical Devices Could Save Lives
Following
calls from doctors to make it easier to report faulty medical devices,
a new campaign is being launched to improve reporting rates of adverse
safety incidents involving hospital equipment in the UK.
The Medicines and Healthcare products Regulatory Agency (MHRA) has joined
forces with Doctors.net.uk, to raise awareness among doctors about the
importance of device reporting and make it easier for them
to do so.
A pre-campaign poll carried out by Doctors.net.uk found that nearly 20
per cent of doctors did not think it was their responsibility to report
problems with devices. Many doctors expressed difficulty finding out how
to report incidents.
Device related incidents result in over 1,600 serious injuries or deaths
each year in the UK, a figure the new campaign aims to reduce by making
it easier for doctors to report problems.
As well as providing a simpler reporting system, the online campaign will
also include an education module about device reporting and a podcast
interview with Dr Susanne Ludgate, Clinical Director, Medical Devices
for MHRA.
Dr Ludgate said: The importance of this campaign cannot be underestimated,
raising reporting rates will help ensure the efficient running of busy
medical settings and avoid difficulties in patient management, diagnosis
and treatment through faulty equipment and could ultimately save lives.
Once we are alerted to a problem, there are systems in place which mean
we can quickly and effectively take the necessary action to ensure patient
safety is not compromised, but the key to the success of this process
is ensuring we are alerted to the problem.'
Dr Tim Ringrose, Director of Professional Relations at Doctors.net.uk,
said:
'A large number of doctors either do not know how to report adverse equipment
incidents or do not think it is their responsibility. These are serious
issues which need to be urgently addressed. Doctors.net.uk is able to
quickly reach doctors to highlight the crucial role they play in reporting
faulty equipment and provide a very easy online reporting service that
is accessible wherever and whenever they encounter problems with devices.
This will be a major support to the existing device adverse incident reporting
system run by the MHRA.'
Does
Bonfire Night Frighten your Pet and Send him into Hiding?
If
so, Bioforce says that its Animal Emergency Essence could be just what
he requires.
Here are a few tips from Bioforce on helping your pet through this traumatic
time:
Large pets
* Keep cats and dogs indoors and close windows and blinds
* Create a diversion for them e.g. by playing music
* Prepare a 'den' for your pet so it can feel comfortable, perhaps
under a bed with some of your old clothes where it can hide when the fireworks
start
* Try not to leave your pet alone during such potentially upsetting
events
* Stay calm and act normally. Praise your pet when it is calm
Small pets
Rabbits, guinea pigs, hamsters, gerbils, mice, ferrets and birds all need
to be treated with special care when fireworks are being let off. These
animals are easily frightened. Owners of such types of small animal should
follow these precautions
* Hutches/cages and enclosures should, if possible, be brought into a
quiet room indoors, or into a garage or shed. Alternatively cover the
hutch with a thick blanket (but do allow for ventilation)
* Give your pet extra bedding to burrow into so it can feel safe
Finally says the company, all pets should be given Bioforce Animal
Emergency Essence
'Emergency Essence is designed for use prior to and following acute or
critical events, as it can bring balance to the system and initiate a
calming process. It really is invaluable to have around the house for
whenever your pet may need it e.g. vet visits, when travelling, when moving
house, during thunderstorms etc.
'It is also great for use during the firework season and should be used
for approximately a week prior to bonfire night to relax the animal before
the event. It can then be given throughout the night as often as every
10 minutes in order to keep the animal settled. Finally, it can be given
for the week after the event in order to get the animal over any lasting
effects it may be suffering.'
Web: http://www.avogel.co.uk
Superdrug
Stores in Breach of Medicines Advertising Regulations
The Medicines and Healthcare products Regulatory Agency (MHRA) has upheld
two complaints from Boots the Chemist against Superdrug stores for disregarding
Medicines Advertising Regulations.
In September this year, the MHRA received complaints about the Superdrug
stores summer magazine. The complainant was concerned that the customer
magazine included a pharmacist advertising licensed medicines and exaggerated
claims to sort out all 'holiday health niggles'. Also, the magazine did
not include important statutory information for users of medicines.
The MHRA upheld the complaint and advised Superdrug of the legal requirements.
Superdrug apologised and instituted an additional check for advertising
material to ensure that no further breach of the regulations would occur
in future.
Following this, the MHRA received a further complaint about a Superdrug
Stores barker card for Rennie Peppermint in October 2006. The concern
was that the promotional card was in breach of Medicines Advertising Regulation,
because it included the superlative claim 'best indigestion relief'.
The complaint was upheld by the MHRA and Superdrug agreed to withdraw
the card from its stores. Superdrug also explained that the barker card
had been issued before the additional checks for advertising material
had been put into place following the complaint regarding the Superdrug
summer magazine.
Dr. June Raine, Director of Vigilance and Risk Management of Medicines
at the MHRA, said: 'Timely and effective action on misleading advertising
is essential to ensure protection of public health. These cases demonstrate
that the MHRA is taking prompt action. The MHRA will not tolerate medicines
advertising that creates unrealistic expectations or is misleading.'
FDA
Statement on Dietary Supplements Containing Ephedrine Alkaloids
The
U.S. Court of Appeals for the Tenth Circuit in Denver upheld the Food
and Drug Administration's (FDA) final rule declaring all dietary supplements
containing ephedrine alkaloids adulterated, and therefore illegal for
marketing in the United States, reversing a decision by the District Court
of Utah.
The Tenth Circuit Court of Appeals' ruling demonstrates the soundness
of FDA's decision to ban dietary supplements containing ephedrine alkaloids,
consistent with the Dietary Supplement Health and Education Act (DSHEA)
of 1994. The Tenth Circuit Court of Appeals also found that Congress clearly
required FDA to conduct a risk-benefit analysis under DSHEA.
FDA conducted an exhaustive and highly resource-intensive evaluation of
the relevant scientific data evidence on ephedrine alkaloids before issuing
its final rule, which became effective in 2004. The court found that the
133,000-page administrative record compiled by FDA supports the agency's
findings that dietary supplements containing ephedrine alkaloids pose
an unreasonable risk of illness or injury to users, especially those suffering
from heart disease and high blood pressure.
No dosage of dietary supplements containing ephedrine alkaloids is safe
and the sale of these products in the United States is illegal and subject
to FDA enforcement action.
Bo
Derek and State Claudia McMurray Address Wildlife Trafficking
According
to researchers, only a hundred years ago there were eight different kinds
of tigers, with over 100,000 wild tigers in the world. Today, there are
only five tiger subspecies left and there are fewer than 5,000 wild tigers
in the world.
On
October 18th, 2006 the American College of Traditional Chinese Medicine
was host to a groundbreaking discussion on species conservation. Leaders
from the field of Traditional Chinese Medicine (TCM) met Claudia McMurray,
the Assistant Secretary of the State for Oceans, Environment and Science,
and actress Bo Derek, the Special Envoy of the Secretary of State on Wildlife
Trafficking Issues, to hear about U.S. foreign policy initiatives to address
the illegal trade in wildlife and to discuss the TCM community's views
on the use of endangered species, particularly tigers. Ms. McMurray started
the U.S.-led Coalition Against Wildlife Trafficking (CAWT), a unique voluntary
public-private coalition of like-minded governments and international
organisations that are committed to help address the growing threats to
wild animals from poaching and illegal trade.
From 9:30am to 12:00pm McMurray and Derek toured the College's campus
and clinic, spoke with TCM leaders and doctors, and discussed species
conservation in Chinese medicine. From 12pm to 12:30pm there was a press
conference and photo opportunity for invited members of the Chinese-speaking
media based in San Francisco.
Topics for the day's discussion included: The role of tiger bone in Chinese
medicine; the difference between medicinal use of tiger bone and the 'tonic'
use of products such as tiger bone wine; the San Francisco TCM community's
involvement in tiger conservation; TCM practitioners' support of the ban
on the use of tiger bone; substitutes for tiger bone used by TCM practitioners;
the trade in tiger bone by TCM practitioners in China; how to encourage
practitioners to practice TCM without the use of tiger bone and other
highly endangered species; ACTCM;s role in species conservation, including
the tiger.
ACTCM began its efforts to raise public awareness about endangered species
in 1998 when it partnered with the World Wildlife Fund to build public
support for tiger, rhino, and endangered species conservation. By combining
the expertise of both institutions, the message of supporting healthy
people and a healthy planet has reached thousands of people, bridging
the communication gap between the conservation and TCM communities.
ACTCM's partnership with WWF has developed a public outreach initiative
on endangered species use in traditional medicine, and represents an important
conservation milestone. The College and WWF have achieved great success
in reaching key communities in a way that is culturally credible and scientifically
sound. This is the first systematic effort to educate conservationists
about traditional Chinese medicine in health care and to educate TCM users
in North America about endangered species.
ACTCM and WWF organised the 'Saving the Tiger' symposium held in San Francisco
in 1998 and the 'Healthy People, Healthy Planet Conference on TCM and
Wildlife Conservation' in Beijing, People's Republic of China in 1999.
The latter conference was supported by the State Administration of Traditional
Chinese Medicine, the 'Save the Tiger Fund' from the U.S. Fish and Wildlife
Service, Johnson and Johnson, and other foundations. These events brought
together TCM specialists, conservationists, law enforcement officials
and CITES experts, and TCM retailers to address wildlife conservation.
On December 5th, 2005, Save the Tiger Fund (STF), a programme of the National
Fish and Wildlife Foundation, entered into a three-year agreement with
the World Federation of Chinese Medicine Societies (WFCMS) in Beijing,
and the American College of Traditional Chinese Medicine (ACTCM) in San
Francisco, to conduct a global campaign against the use of tiger bones
as a medicine and tonic. WFCMS is a quasi-governmental NGO attached to
the State Administration for Traditional Chinese Medicine and has 147
member associations in China and around the world, giving it the power
to bring together the entire industry that has for centuries posed a threat
to wild tigers.
ACTCM, a non-profit institution, has provided affordable, quality health
care to the public and trained professionals in acupuncture and Chinese
medicine since 1980. ACTCM has been the recipient of many awards for its
curriculum, faculty and clinic, and has been voted 'Best of the Bay' by
both the San Francisco Weekly and the San Francisco Bay Guardian.
UK
Barber Shop Fined for Selling Ivory Shaving Brushes
A
leading London gentleman's barber was fined £10,000 after 24 grooming
accessories made from ivory were found on its premises during a raid by
police.
Officers
from the Metropolitan's Wildlife Crime Unit seized 24 items including
shaving brushes - stamped with 'real ivory' - on sale for up to £1,100
each, as well as ivory hairbrushes, glove stretchers and an elephant's
tusk when they raided the company's shops in Mayfair and Piccadilly (©
Images Copyright Traffic).
Three other premises in Gloucestershire and Somerset were also searched.
The Police were acting on information provided by the wildlife trade monitoring
network, TRAFFIC, which showed that a number of retail premises in Londons
central shopping district were openly offering for sale items that claimed
to be made of genuine elephant ivory.The firm, George F Trumper Ltd, pleaded
guilty to two charges of keeping items from an endangered species for
sale contrary to the Control of Trade in Endangered Species (Enforcement)
Regulations 1997 during a hearing at City of Westminster Magistrate's
Court. George F Trumper did not have the certificates allowing the items
to be displayed for sale or evidence that the ivory was pre-1947, which
would have made it legal. Peter Binning, mitigating, told the court that
the company had relied on its suppliers and had not employed any system
to check on the source of the merchandise. The company was fined £5,000
for each count the maximum fine available, and all the items were
forfeited.
The company was founded in 1875 and describes itself as 'the finest traditional
gentlemen's barber in London, known throughout the world for its matchless
range of gentlemen's fragrances and grooming products'.
Andy Fisher, head of Scotland Yard's Wildlife Crime Unit, said: 'The illegal
trade in endangered species is one of the major threats faced by wildlife
in the world today. It also damages local communities in other countries
and helps to fund criminal networks.
'It is disappointing that this trade continues in the UK because as long
as it does, more endangered wildlife will be killed and the criminals
will continue to prosper. The Metropolitan Police, working closely with
our partners in the UK and abroad, is committed to stopping this trade
in London.
'The
courts have given the maximum penalty, which is unusual, and shows that
both the courts and the police take this kind of offence very seriously.'
Steven Broad, Executive Director of TRAFFIC International said 'The illegal
trade in ivory is a continuing problem world-wide. If an elephant is poached
for its ivory, chances are great that the ivory will end up in a market
in Africa or Asia. From there, trade can spill over into other end use
markets in North America and Europe, including the UK. While the scale
of the domestic ivory market in the UK can be considered small, when compared
with countries in Asia and Africa, this operation clearly indicates the
commitment of the authorities in dealing with the serious threat of wildlife
crime in the UK.'
A 2005 report published for Care for the Wild International and Save the
Elephants by Martin and Stiles, 'Ivory Markets of Europe', reviewed the
ivory markets of Europe, with investigations carried out between April
and November 2004 in Germany, the United Kingdom, France, Spain and Italy.
Martin and Stiles found over 27 000 ivory items on offer for sale in 1143
shops in 14 cities and towns. Germany and the UK had the largest number
of ivory items, with 16444 and 8325 respectively.
The trade in endangered species is controlled by the Convention on International
Trade in Endangered Species (CITES) which has been signed by 169 countries.
Trade is controlled by a system of government licences or, in the case
of the most endangered species, commercial trade is banned. Commercial
trade in elephant ivory and tortoiseshell, which is made from the shells
of sea turtles, is banned in the UK unless an exemption certificate has
been issued by the UK CITES licensing authority (Department for Environment,
Food and Rural Affairs). Defra has issued the following advice: Antique
items, which have recently been re-carved into other items no longer qualify
under the antiques derogation and would need an exemption certificate
for sale to be legal.
Since 20th March 2006 all trade in un-worked ivory specimens within the
UK is now banned.
The continuing existence of ivory markets, particularly in Africa and
Asia, remains one of the greatest threats to elephants today. Poaching
for ivory is seriously threatening elephant populations in many African
countries. Fifty years ago there were up to 3 million elephants roaming
the continent, today environmentalists believe that there may be less
than half a million. The plight of Asian elephants is even more precarious.
Poaching for ivory, combined with massive habitat loss, may have left
as few as 35,000 in the wild. The most recent Elephant Trade Information
System (ETIS) analysis of over 9,400 elephant product seizure records
statistically demonstrates that illicit trade in ivory is most directly
correlated to the presence of large-scale, poorly regulated domestic ivory
markets around the world. These domestic markets are today the principal
drivers of illegal killing of thousands of elephants annually.
TRAFFIC is a joint programme of WWF and IUCN - The World Conservation
Union.
TRAFFIC International, 219a Huntingdon Road, Cambridge CB3 0DL, United
Kingdom.
Tel: +44 (0) 1223 277427 Fax: +44 (0) 1223 277237 UK
Email: traffic@trafficint.org
Medicines
Investigators Tackle the Illegal Sale of Medicines Over the Internet
Recently
the Medicines and Healthcare products Regulatory Agency (MHRA) carried
out a nationwide operation against a number of premises believed to be
connected with internet sites illegally selling and supplying unlicensed
or prescription-only medicines. This has resulted in some websites being
closed down.
MHRA enforcement and intelligence officers began their investigations
earlier in May this year, looking at 51 internet sites thought to be offering
illegal medicines. This led to recent visits where investigators went
to a number of residential and commercial addresses in the UK. These related
to five internet sites supplying unlicensed medicines or prescription-only
medicines claiming to treat insomnia, impotency, smoking addiction and
other ailments. The visits were conducted in Colchester (Essex); Harrow
and Hayes (Middlesex); Canterbury (Kent) and Preston (Lancashire). The
police accompanied the MHRA officers on some of the visits.
MHRA officers seized Kamagra (an unlicensed medicine to treat male impotence)
and 12 tubs of 100 capsules of Ephedrine (a prescription only medicine
and an ingredient found in some over-the-counter medicines to treat, for
example colds.) Computer equipment was also seized at some of the addresses.
Mick Deats, Head of Enforcement and Intelligence at the MHRA said, 'People
can be at considerable risk if they buy medicines from illegal and unregulated
websites. A medicine bought in this way has no guarantee of safety, quality
or effectiveness. Todays visits demonstrate our commitment to safeguard
public health and act as a stark warning to those in the UK who are engaged
in any way with supplying medicines illegally. Our message is simple
if you sell or supply medicines illegally, we will use all appropriate
measures available to stop you, including prosecution and confiscation.'
Trans
Fats to be Reduced in Hundreds of Brands
Which? has had success in calling on the food industry to axe trans fats
following scientific warnings which linked them to increased cholesterol
levels and a greater risk of heart disease.
The Food and Drink Federation says that hundreds of well-known brands
are being reformulated to reduce or eliminate trans fats. These include
foods such as Horlicks, Mars bars, Hob Nob biscuits and Weetabix cereal.
The FDF polled 20 top food and drink manufacturers asking about their
position on trans fats; 11 companies replied with details while the other
nine either had no trans fats in their products or did not release details.
Cadbury's said it was actively removing hydrogenated fats and reducing
trans fats to less than 0.5g per single serving while GlaxoSmithKline
said it planned to reduce significantly or eradicate trans fats from Horlicks
by 2007.
Nestlé UK says it has a reformulation policy across its 66 product
groups to 'reduce and, where feasible, remove' trans fats from its recipes.
FDF Communications Director Julian Hunt said: 'Many companies through
reformulating their products have managed to dramatically reduce the levels
over the past two years. This is fully in line with manufacturers' commitment
through FDF's Food and Health Manifesto to reduce levels of fats.'
Trans fats occur naturally in small amounts in dairy products and meat,
but they're also formed artificially when manufacturers hydrogenate liquid
vegetable fat or oil. Hydrogenation turns the fat solid, altering the
texture of food, and also extends a food's shelf life.
Marks & Spencer has already stopped using hydrogenated vegetable fats
- which can contain trans fats - in its food production.
Tesco says it is 'working hard' to remove hydrogenated fat from its own-brand
products by the end of this year while Sainsbury's will have phased out
trans fats from all 15,000 own-brand lines by the start of January.
Which? Principal Researcher Julie Lennard said: 'It's good news that food
manufacturers are working to reduce trans fats but progress has been slow.
In the meantime, we'd like to see trans fat content to be labelled as
it currently isn't labelled.'
She added: 'At the moment our advice is for consumers to look out for
hydrogenated or partially hydrogenated fat on labels as this is the only
indication that the product might contain trans fats.'
Probiotics
are Making Inroads into Scientific Circles, says Natren
'Their
overwhelming health and vitality benefits can no longer be ignored, due
to peer reviewed articles published in every respected scientific journal
in the world,' says Natren. 'Health retailers are seeing a resurgence
of probiotics gaining acceptance as mainstream health products.'
'Alternative therapy practitioners became aware of the health advantages
of 'good' bacteria nearly a hundred years ago. But the news was overshadowed
by the dramatic age of antibiotics and 'miracle cures.' Many were not
ready to hear that bacteria could be beneficial.
'What goes around comes around. This time the revival of probiotics is
commanding notice by medical and public health professionals, for two
key reasons.
'First, the bright light of antibiotics is dimming as so-called miracle
drugs increasingly meet their match with 'superbugs' that exhibit power
and ingenuity worthy of sci-fi thrillers. Conventional professions are
finally admitting that the application of prescription drugs has its limits
and the benefits of drugs come at a price.
'Pathogenic microbes can outwit the drugs, change form to conceal themselves
from the immune system, evolve with increasing strength, mimic human tissues
and even hide out until prescription therapies are finished.
Germs are able to multiply rapidly, increasing in strength every time
they evolve to score a victory over their antibiotic competitor and gain
advantage over the host environment you, the human being.
'The second factor is an equal driving force. Intense scientific research
is documenting the value of probiotics for gut problems and the exciting
potential for far-reaching, multiple health applications.
'Children exposed to probiotics around the time of birth have been found
to be 40 percent less prone to develop atopic eczema at their fourth birthday
than children who miss out on the probiotics http://dictionary.reference.com/browse/atopic.
'New studies are investigating the use of probiotics to stop babies from
developing hay fever or asthma.
'In a six-week study of ulcerative colitis patients, probiotics therapy
transformed their inflamed and bleeding colons into nearly normal tissue.
'By their acknowledged influence on bacterial flora, probiotics may function
as anti-inflammatory agents. This has implication for a wide range of
ailments that have been linked to inflammation. There is even greater
hope with the breakthrough in using probiotics for gut inflammation, as
its origins may be related to the development of certain cancers.'
Web: http://www.natren.co.uk
Warning
Over Teeth Whitening Kits
Some
over-the-counter teeth whitening kits can cause chemical burns and painful
mouth ulcers, dentists have warned.
Increasing numbers of consumers are turning to cosmetic dental treatments
to give their teeth a new lease of life.
But the British Academy of Cosmetic Dentistry (BACD) has warned that DIY
kits can cause permanent damage.
It says that some kits bought abroad or online are particularly strong
and contain acids and abrasives that can harm your teeth.
Hydrogen peroxide
BACD board member and dentist James Goolnik said: 'All whitening is based
on a hydrogen peroxide solution; the only difference in the hundreds of
systems out there is the concentration and the way the solution is applied
to your teeth.
'Not all of them are safe and it is essential people consult their dentist,
as some whitening kits bought over the counter or abroad can cause permanent
damage.'
Dr Goolnik recently saw a patient, Tamara Morris, who had suffered painful
mouth ulcers after using a whitening kit bought at a high-street pharmacy.
Ms Morris, 27, said: 'Although it burned my mouth slightly when first
I used the gel, I thought this was normal. Afterwards, it hurt when I
brushed my teeth, or when I drank anything hot. When I went to the dentist
he discovered I had sores on my gums resulting from the treatment.'
Consult a dentist
The BACD says there are two main ways of properly carrying out tooth whitening.
The first involves putting gel in a custom made night-guard provided by
a dentist. The guard is then worn for seven to ten nights.
Patients can also choose laser or power bleaching where more concentrated
gels are applied directly to the teeth and accelerated with heat or light.
However, the BACD says that before anyone uses a teeth whitening treatment
they should ask their dentist to check their teeth are healthy.
Consumerlab.Com
finds few Cold Remedies with Proper Quality and Directions
Based
on ConsumerLab.com's tests of sixty-six products with ingredients that
may help prevent or treat a cold, people reaching for a natural remedy
have a good chance of picking a product with no proven value or unsafe
ingredients. ConsumerLab.com is providing a useful chart of its results
and advice to help consumers choose properly and avoid being misled.
ConsumerLab.com has found that only 42% of herbal supplements made with
echinacea, ginseng, or garlic have the right ingredients, in the right
dose, and without lead contamination. Just-released test results for zinc
lozenges show that only one of four products provided the dosage known
to be effective in reducing the symptoms and duration of a cold. Vitamin
C products have fared better in testing, but their effectiveness appears
more limited.
Some natural remedies may help people avoid or get over a cold -
shortening it by two or three days and reducing symptoms - but many products
don't provide the ingredients known to work, said Tod Cooperman,
MD, President of ConsumerLab.com. ConsumerLab.com released the following
chart with information and advice on popular natural remedies.
Web: https://www.consumerlab.com/news/news_101006_cold_remedies.asp
ConsumerLab
Retests Coenzyme Q10
No
government agency is responsible for routinely testing CoQ10 supplements
or other dietary supplements for their contents or quality. Research by
ConsumerLab.com in 2000 and 2004 found that not all CoQ10 supplements
contained their claimed amounts.
Coenzyme
Q10 (CoQ10), also known as ubiquinone, is a naturally occurring anti-oxidant
compound and is used for energy production within cells. It's manufactured
in the heart, liver, kidney and pancreas. The body normally produces sufficient
CoQ10, although some medications such as statins may interfere with this
process and CoQ10 levels in the body may decline with age and heart disease.
Only small amounts of CoQ10 are available from food, mainly beef and chicken.
Consequently, dietary supplements are the most common way to increase
the body's CoQ10 levels.
What It Does:
Taken orally, coenzyme Q10 may help treat congestive heart failure, a
disease in which the heart doesn't adequately maintain circulation. CoQ10's
role in cell energy production may be the mechanism by which it assists
the heart. CoQ10 may help prevent migraine headaches, reduce the likelihood
of more heart problems in some people who've had a first heart attack,
and delay the progression of Parkinson's disease. CoQ10 may also be useful
in treating diseases including muscular dystrophy, AIDS, hypertension,
and mitochondrial encephalomyopathies. There is recent evidence that it
may increase sperm motility. CoQ10 might help reverse side effects experienced
by people who have taken statin drugs to lower high cholesterol.
Although sometimes touted for enhancing athletic performance and treating
gum disease, these uses haven't been well demonstrated.
More information about the CoQ10's uses and clinical studies is found
in the review article in the Encylopedia on the ConsumerLab.com website.
Quality Concerns and What CL Tested for:
No government agency is responsible for routinely testing CoQ10 supplements
or other dietary supplements for their contents or quality. Research by
ConsumerLab.com in 2000 and 2004 found that not all CoQ10 supplements
contained their claimed amounts. Because products on the market are constantly
changing, ConsumerLab.com recently evaluated more CoQ10 products to determine
whether they contained the amounts of CoQ10 stated on their labels. All
non-chewable tablets were also tested to be sure that they would properly
disintegrate. (See How Products Were Evaluated for information on testing
methods and passing score.)
What CL Found:
All of the products tested were found to contain their labelled amounts
of CoQ10. Any product in tablet form (excluding chewables) was also tested
to be sure it would break apart properly - the one applicable product
passed this testing.
Although all products passed testing, it is important to note that the
amount of CoQ10 across products ranged from 15 mg to as much as 400 mg.
It is important, therefore, that you determine the proper dose for your
intended use rather than rely on a product's suggested serving. (See the
ConsumerTips section for dosage information and consult your doctor.)
Switching from a low dose to high dose product, or vice versa, may affect
the efficacy and side-effects associated use of CoQ10.
Test Results by Product:
Listed alphabetically below are the test results for thirty-six CoQ10
supplements. ConsumerLab.com selected sixteen. Twenty others (each indicated
with an asterisk) were tested at the request of their manufacturers/distributors
through CL's Voluntary Certification Program and are included for having
passed testing. Also listed are eight products similar to ones that passed
but sold under different brand names.
Shown for each product is the labelled amount of CoQ10 per unit, the daily
serving size, and the expected CoQ10 per day. The full list of ingredients
is available for each product by clicking on the word Ingredients
in the first column. In addition to the list below, a raw material that
passed testing is listed in the Raw Material/Private Label Certification
Program area).
New Product Review: CoQ10
CoQ10 may help treat congestive heart failure, prevent migraine headaches,
and delay the progression of Parkinson's disease. It might help reverse
side effects associated with statin drugs to lower high cholesterol.
And it may be useful in muscular dystrophy, AIDS, hypertension, mitochondrial
encephalomyopathies, and other conditions.
ConsumerLab.com tested 36 CoQ10 products. All had the claimed ingredients.
But the doses varied from 15 mg to 400 mg! Which, if any, is right for
you?
In this Review, you'll get ConsumerLab's test results for thirty-six products
and information about eight others similar to those tested.
Brands in Report
Allergy Research Pro Health
Berkley & Jensen Puritan's Pride Q-Sorb
LiQ-10 (Tischcon) Q-Gel (Gel-Tec/Tischcon)
Bluebonnet Rite Aid
Carlson Shaklee
Doctor's BEST Spring Valley
Gary Null's Chew Q (Tishcon)
GNC Sundown
Healthy Origins Trace Minerals Research
Inno Vite USANA
Longs Vitamin World
Nature's Bounty Vitanica
PhytoPharmica Vitasmart
Find out how these brands fared in our tests.
Subscribe to http://www.consumerlab.com
now.
Complaint
Against Clinique Laboratories Ltd Upheld by ASA
A
complaint objecting to a magazine ad for a cosmetic cream by Clinique
Laboratories Ltd, London was upheld according to information published
by the Advertising Standards Authority (ASA).
Complaint:
A magazine ad was headlined New Repairwear for deep wrinkles.
The ad stated A peptide complex enables skin to steer hearty cells
to the base of a wrinkle and triggers skin's own natural collagen production.
Creates a visible reduction in the appearance of wrinkles. The Harley
Medical Group, who believed the ad implied a physiological effect, challenged
whether Clinique could substantiate the claims.
Adjudication: Complaint upheld
Clinique Laboratories Ltd (Clinique) provided several scientific studies
in support of the claims. Clinique said deep wrinkles were formed by the
repeated compression of the skin around the eyes and mouth, which resulted
in the break down of collagen in the skin and irritation. They argued
that this process precipitated the skin's loss of elasticity and that
the irritation hindered the natural process of new collagen production,
which would normally be initiated when existing collagen was damaged.
They said Repairwear worked by enhancing the environment for natural collagen
production at the base of deep wrinkles in order to create a visible reduction
in their appearance.
Clinique said the action of Repairwear was to encourage skin to produce
new collagen by calming the irritation in the skin with caffeine. They
sent a summary of a study into the calming effect of caffeine, which was
based on an analysis of the redness of skin that had been treated with
caffeine and then stimulated with an irritant. Clinique maintained that
once the caffeine had soothed skin irritation at the base of the wrinkle,
the peptide complex in Repairwear, which contained collagen fragments
that were perceived by the skin as damaged collagen, acted to stimulate
the production of new collagen.
Clinique pointed to in vitro studies into the effectiveness of Amino C
and Atelo Collagen, two of the peptides in Repairwear, which compared
the increase in collagen provided by those peptides with the increase
in collagen provided by known collagen enhancers.
Clinique also submitted a study entitled 'Clinique Super Duper Catalyst',
which they said was a study of the visible benefit of Repairwear in reducing
the appearance of lines and wrinkles. The study involved 21 women with
moderate to heavy lines and wrinkles in the eye area who applied the product
twice a day over eight weeks. The data was based on the comparison of
a baseline test, taken before the treatment, with evaluations carried
out during the eight weeks of the study. Clinique maintained that the
study demonstrated that Repairwear reduced the appearance of lines and
wrinkles by an average of 50% after eight weeks of product use.
The ASA accepted that the claim Creates a visible reduction in the
appearance of wrinkles represented an established claim for a standard
moisturiser. We noted the product had a moisturising effect and did not
object to the claim. We considered, however, that the claims A peptide
complex enables skin to steer hearty cells to the base of a wrinkle and
triggers skin's own natural collagen production was likely to be
seen to indicate a physiological effect.
We obtained independent expert advice to evaluate the evidence sent by
Clinique. The expert questioned the implication that a topical product
could suppress the local immune cells and either turn on collagen production,
or increase it, in cells that were either quiescent or producing low levels
of collagen. Furthermore, he pointed out that he had not seen evidence
to support the basis of Clinique's rationale for Repairwear and, specifically,
their assertion that the skin at the base of deep wrinkles was in some
way irritated and in need of soothing.
The expert said the study into the effects of caffeine was of limited
relevance because of a lack of data on the connection between deep wrinkles
and irritation and because the test was carried out on the forearm of
the subjects, an area which did not usually exhibit such wrinkles. He
also considered that the in vitro studies did not show that effects in
a laboratory could be applicable to a consumer's skin, in vivo. The expert
said that the 'Super Duper Catalyst' trial, although an in vivo study,
could not be considered to be sufficiently rigorous to support the claim.
Because it was open and uncontrolled, the expert said the study did not
present evidence to support Clinique's assertion that the product could
deliver the peptides into the skin in vivo or that changes similar to
those observed in vitro would result.
Although the claim Creates a visible reduction in the appearance
of wrinkles was acceptable, we noted the expert's view that the
evidence submitted by Clinique did not support the claim A peptide
complex enables skin to steer hearty cells to the base of a wrinkle and
triggers skin's own natural collagen production and concluded that
it was misleading. We told Clinique not to repeat that claim and to consult
the CAP Copy Advice team for guidance on future ads.
The ad breached CAP Code Clauses 3.1 (Substantiation), 7.1 (Truthfulness),
50.1 (Health & Beauty Products and Therapies) and 50.24 (Cosmetics)
Complaint
Against Hero UK LLP Upheld by ASA
A
complaint objecting to a magazine ad and a TV ad for Fruit2day
drink by Hero UK LLP, Leeds, was upheld according to information published
by the Advertising Standards Authority (ASA).
Advert
a. A magazine ad, for Fruit2day drink, showed a pineapple,
a Swiss army knife, and a bottle of the drink. Text stated now there's
an easier way to eat your daily fruit. We all know how important it is
to get your 5 a day. But it's just so inconvenient ... Thankfully new
Fruit2day's real fruit pieces make it easy and convenient to get 2 of
your 5 a day in a bottle, wherever you are.
b. A TV ad, for Fruit2day drink, showed a woman sitting at
her desk drinking a bottle of Fruit2day. The voiceover stated
Because Fruit2day contains real fruit pieces, it counts as 2 of
your 5 a day.
Issue
The complainants, who believed that the Department of Health (DH) guidelines
stated that fruit juice could count only as a single portion of fruit
regardless of the quantity drunk, challenged whether Hero UK LLP (Hero)
could substantiate the claim that the product comprised two portions of
fruit.
Assessment: Upheld
Hero said they agreed with the DH position that people should consume
more fruit and vegetables and said they had developed a convenient way
to help consumers reach the five a day target. They said Fruit2day was
an innovative and unique fruit snack that should not be classified as
a fruit juice or smoothie; although all three varieties contained juice,
the product was characterised by the combination of fruit pieces, crushed
fruit, purees and juice. They asserted that the DH's recommendations that
fruit juice or a smoothie counted only as one portion, which they believed
would not have taken their product into account, should not apply to their
product as it could not be classed as either a juice or a smoothie.
Hero said one reason the DH stated that fruit juice could count only as
one portion of the five a day recommended intake was the reduction in
fibre levels that resulted from the juicing process; they said, because
Fruit2day contained real fruit pieces, that did not apply. They said they
had contacted the DH before they launched the product; they asserted that
the DH told them the product did not fit into their juice category or
their smoothie category and they were not willing to change their guidelines
to accommodate Hero's new product; the DH could not therefore support
Hero by allowing them to use their five a day logo.
Hero sent reports from two independent UK nutritional experts with whom
they worked when developing Fruit2day. One of the reports stated that
the fruit in Fruit2day consisted of 49% chopped solid fruit
pieces, crushed fruits and fruit purees together with 51% juice, which
distinguished it from other juices or smoothies on the market. It stated
that the 48% fruit was equivalent to 1.3 portions of fruit
and the 51% juice content equalled 0.7 of a portion which made a total
of two portions. Both reports stated that Fruit2day consisted of two portions
of fruit towards the five portions of fruit and vegetables a day recommendation.
Hero said they worked closely with their local Trading Standards Officer
(TSO) who approved all their packaging before launch and advised them
not to refer to the product as a fruit juice or smoothie because it was
a unique snack made from a combination of fruit pieces, crushed fruit,
purees and juice.
The Broadcast Advertising Clearance Centre (BACC) said they had sent Hero's
evidence to their own consultant who had approved the claims. They said
they were confident the claim 2 of your 5 a day was robust
enough to be aired based on their consultant's approval.
The ASA took expert advice. The expert produced a report after assessing
the content of the product and the two reports by Hero's nutritional experts;
our expert's report concluded that, under the DH guidelines, the product
did not provide two portions of fruit towards the five a day recommended
portions of fruit and vegetables. The expert said the crushed fruit and
purees in the product could not be counted as intact fruit but should
be categorised as juice, which could count only as one portion of the
recommended daily five portions of fruit and vegetables no matter how
much was consumed.
The expert stated that DH guidance did not allow part portions to be added
together and therefore, even if the purees and crushed fruit could count
as fruit, Hero should not have added 1.3 portions of fruit to a 0.7 portion
of juice to obtain a total of two portions. The expert said the product
would need to provide 80g of chopped fruit and 150ml of juice and or puree
and or crushed fruit for Hero to be able to claim two portions. The expert
pointed out that that was not possible with a product of 205ml and believed
the product supplied around only 30g of intact fruit. The expert concluded
therefore that, under the DH guidelines, the product did not provide two
portions of the recommended daily five portions of fruit and vegetables.
We sent the expert report to Hero. Hero believed the guidelines were not
clear on the issue of purees and only mentioned that 100% concentrated
purees, such as tomato puree, could count only as one portion a day no
matter how much was consumed; they said they could find no mention of
the issue of crushed fruit. They pointed out that their purees were not
concentrated and argued therefore that their purees and crushed fruit
should be classified as fruit.
Hero said they did not agree with the ASA expert's interpretation of the
guidance on the adding of portions and believed the guideline was intended
to stop products making claims that they supplied part portions, e.g.
one and a half of your five a day, not to stop the adding
of portions. They said the DH encouraged consumers to increase vegetable
intake by adding a mixture of vegetables to products such as prepared
cooking sauces. They pointed out that if the ASA expert's assessment of
part portions was applied such vegetable content would not count towards
the five a day target unless an entire portion of at least one type of
vegetable was added, e.g. 0.7 of a portion of peppers and 0.6 of a portion
of courgettes would not count, despite adding up to 1.3 portions in total,
since both were part portions.
They did not believe that was what the DH intended or expected. They also
sent a leaflet, for a supermarket, which contained the DH five a day logo
on a recipe for a stir fry which was made up of part portions
of different vegetables. They pointed out that they were making a whole
portion claim and argued that the guidelines on this point did therefore
not apply to them. They believed it was common sense and in line with
the spirit of the five a day campaign, which was to encourage people to
eat a variety of fruit and vegetables, for them to add part portions together.
We sent our expert's report to the BACC. The BACC's expert believed the
definitions of purees and crushed fruit were not clear from the DH guidelines.
She said it was also not clear from the guidelines that part portions
could not be added together. She believed the DH guidelines on part portions
were put in place to stop claims that a product could provide part portions,
not to stop the adding of portions.
Hero pointed out that their two experts, the BACC and their TSO had thought
the claim acceptable. They believed the claim should be viewed not just
on the DH guidelines but in the wider context of whether it was misleading;
they maintained that the product did provide two portions of fruit.
We contacted the DH who told us they had informed Hero before the product
was launched that, in their view, the product could not claim to provide
two portions of fruit a day. We also sent the DH our expert's report and
they said they agreed with the report and that the findings were in line
with the five a day message.
We also contacted the TSO who told us he had looked at Hero's two expert
reports and had thought that they justified Hero's claim.
We noted the DH guidelines could be open to interpretation on the exact
definitions of what counted as intact fruit and what forms of fruit could
count only once a day no matter how much was consumed. We also noted,
however, Hero had been told by the DH, before they launched the product
that, under their guidelines, they could not claim it could provide two
portions of fruit a day. We noted the DH supported our expert's report
that under the DH guidelines the crushed fruit and purees in the product
should be classed as juice and not fruit and that as a result the product
could claim only one portion of fruit towards the daily five recommended
portions of fruit and vegetables.
We noted Hero believed the claim should not be viewed solely under the
DH guidelines but we considered that the claim would be seen to be based
on the five a day campaign introduced and promoted by the DH. We considered
that the product should therefore conform with the DH guidelines. We concluded
that, because the product did not provide two portions of fruit under
the DH guidelines the ads were misleading.
The ads breached CAP Code clauses 3.1 (Substantiation) and 7.1 (Truthfulness)
and CAP (Broadcast) TV Advertising Standards Code rules 5.1 (Misleading
advertising) and 5.2.1 (Evidence).
Action
The TV ad should not be broadcast again in its current form.
We told Hero to amend their non-broadcast ads to avoid the impression
that their product could supply two portions of fruit towards the five
a day recommended portions of fruit and vegetables.
Complaints
Against Phyto Nature Source Upheld by ASA
Two
complaints objecting to a direct mailing for Subsidad capsules by Phyto
Nature Source, Willesden, London were upheld according to information
published by the Advertising Standards Authority (ASA).
Advert:
A direct mailing for Subsidad capsules was headed URGENT REPLY Have
you heard of the 7 SUBSIDAD capsules? and claimed One capsule
per day for 7 days equals 15 pounds less on the scales! SUBSIDAD is the
1st capsule scientifically recognised for activating weight loss WITHOUT
A THING TO DO!!!. It went on to claim If you only have 15
pounds to lose, you will lose them in 7 days, but be careful: seven days
of treatment is not enough to avoid the risk of piling those pounds back
on again extremely fast. So, for safetys sake, order the 14-day Treatment
and as soon as your scales show the slightest weight gain, take one capsule
of SUBSIDAD before breakfast for 2 or 3 mornings in succession.
'If you have 30 pounds to lose, you will be able to lose them in 14 days,
but for safetys sake order the 21-day Treatment in order to be able to
act swiftly in the event of any weight gain (as explained above) ... Up
to 35 pounds, order the TOTAL TREATMENT (Total excess weight loss and
quasi-permanent Stabilisation) if you want to keep your new figure. If
you need to lose more than 45 pounds, we recommend that you seek the advice
of your doctor in order to space out your doses of SUBSIDAD. That is,
instead of taking one capsule every morning, he will undoubtedly advise
you to wait a bit before continuing your Treatment every second and third
day. This precaution is essential to avoid fatigue due to excessive or
too rapid weight loss. IMPORTANT Above all, change none of your dietary
habits during the course of your SUBSIDAD Treatment. You must eat normally
throughout the treatment in order for the product to act effectively,
in accordance with your individual metabolism and needs.
A leaflet in the mailing showed a before and after picture of a woman
and claimed This lady lost 45 pounds with 7 capsules per week IN
3 WEEKS! Without doing anything else.
It went on to claim The 7 reasons why the 7 SUBSIDAD capsules will
make you lose 15 pounds in 7 days
1. SUBSIDAD is a combination of 2 rare and active molecules, which between
them potentialize to EMPTY your engorged adipose cells of all harmful
fats and expel them from your body, without anything able to stand in
their way.
2. These 2 molecules, extracted from the Koemis and Red Cameli, will not
only empty your fatty cells, but will also stop them refilling with new
fats.
3. This action operates for 24 HOURS, night and day without a single minute's
respite, with just 1 capsule taken in the morning on an empty stomach.
4. Each 24 hours you will lose an average of between 2 and 2.5 pounds.
In 7 days: 15 pounds.
5. You won't be following any diet, so no problems, no possible relapses.
6. There are no medicines to take
7. No side effects to worry about (You should nevertheless consult your
doctor if you wish to lose more than 46 lbs). A before and after
photo of a man in the leaflet was captioned This man has lost 112
pounds with 1 capsule per day of SUBSIDAD; another of a woman was
captioned This lady has lost 74 pounds in barely 5 weeks.
The leaflet also claimed In America, Belgium and Spain, the press
has extensively covered the event ... With SUBSIDAD, say goodbye to obesity.
Issues
1. One complainant, who said her photograph had been used without permission
in the mailing, challenged whether the photograph and testimonial on page
five of the mailing were genuine and
2. two complainants challenged the claims made in the leaflet and the
efficacy of the product.
The ASA challenged whether:
3. the ad offered a treatment for obesity, a serious medical condition
that required medical supervision, and
4. the weight loss claims in the ad were compatible with good medical
and nutritional practice.
Response
1. Phyto Nature Source (PNS) said the pictured woman was called Mrs Israelin
van Vaerenbergh and was from Belgium. They provided a signed statement
from Mrs van Vaerenbergh which stated that she was the woman shown on
page five of the mailing. They said the photograph had been provided by
their marketing agency.
2., 3. & 4.
PNS said the active ingredient in Subsidad was orthosiphon. They sent
eight summaries, in French, of the effects of orthosiphon.
PNS said the mailing had not been sent to recipients in the UK since August.
They said a Subsidad mailing had been sent to English speakers living
in Germany, Austria, Belgium, France and Holland and some of those recipients
could have moved back to the UK. They said they would ensure that no further
mailings would be sent to UK residents.
Assessments:
1. Upheld
The ASA noted PNS had sent a written statement from Mrs Israelin van Vaerenbergh
that she was the person shown on page five of the mailing. We also noted,
however, the complainant said she was the person in the before photograph
but the after photograph was not of her and she had not used Subsidad.
The complainant sent us a photograph of herself but the letter from Mrs
van Vaerenbergh did not contain a photograph.
We studied the photograph provided by the complainant and the before photograph
on page five of the mailing and were satisfied that they both were of
the same person. We were concerned that PNS had used the complainants
image without permission and that the mailing implied the complainants
personal approval of the product.
We noted the photograph on page five of the mailing accompanied a testimonial
that began Carmen is a 34-year-old lady who lives in Barcelona? and were
concerned that this testimonial was fictitious and had been illustrated
with photographs that were not genuine.
On this point the mailing breached CAP Code clauses 3.1 (Substantiation),
6.1 (Honesty), 7.1 (Truthfulness) 13.1 (Protection of Privacy) 14.1 and
14.4 (Testimonials and endorsements).
2, 3 & 4. Upheld
We considered that claims made for the efficacy or action of a weight
reduction product should be backed by rigorous trials on people. We considered
that, because PNS had not provided evidence from trials of that sort,
they had not substantiated the claims in the mailing.
We noted the ad claimed With SUBSIDAD, say goodbye to obesity
and considered that it claimed to treat obesity, a serious medical condition
that required medical supervision; we noted PNS had not sent evidence
to show that their treatments for obesity were carried out under suitably
qualified medical supervision.
We noted the mailing claimed that using Subsidad would lead to weight
losses in excess of 15 lbs a week. We understood that weight loss of greater
than 2 lbs per week might be compatible with good medical and nutritional
practise for the obese in the early stages of dieting, but considered
that was so only if it was conducted under proper supervision. Because
the claimed rate of weight loss was significantly more than 2 lbs per
week and we had not seen evidence to show that PNS were suitably qualified
to treat obesity, we considered the rate of weight loss excessive and
in breach of the Code.
We noted PNS would not send the mailing in the UK again.
On this point the mailing breached CAP Code clauses 2.2 (Responsible advertising),
3.1 (Substantiation), 7.1 (Truthfulness), 50.1 (Health & beauty product
and therapies), 51.1, 51.2, 51.4, 51.8, 51.9 and 51.10 (Weight control).
Action
We told PNS to remove all testimonials for which they did not have signed
and dated proof from their mailings and to ensure that they used only
genuine photographs in future. We told PNS to remove any weight loss figures
which were not compatible with good medical and nutritional practice,
any claims to treat obesity or any efficacy claims about Subsidad from
future marketing communications.
RoSPA
Joins Support for National Commute Smart Day
National
Commute Smart Day which takes place on Wednesday November 1st 2006 has
received the support of the Royal Society for the Prevention of Accidents
(RoSPA). With the clocks having gone back the previous Sunday, signalling
the impending arrival of winter, many commuters will be faced with going
home in the dark and the greatly increased risk of death or injury on
the roads.
Commute Smart Day is planned by Work Wise UK, a not-for-profit organisation
that promotes the benefits of smarter working practices. It is also backed,
among many organisations, by the TUC, CBI and Transport for London. The
day will highlight the possibilities of avoiding this risk during the
winter months by encouraging employers to adopt smarter working practices
such as home working or flexible hours, reducing the number of commuter
journeys.
Phil Flaxton, Chief Executive of Work Wise UK, National Commute Smart
Day said: 'Among the many benefits of smart working is its effect on transport,
particularly in avoiding commuter journeys, contributing to safety by
reducing a major element of risk in many peoples everyday lives.'
According to latest Government statistics - Road Casualties Great
Britain 2005 - there was an increase in the number of road users
killed in November from 287 in October to 319 - or an increase of 11%.
This surge in casualty rates between October and November, which occurs
every year, can be attributed to road users and pedestrians struggling
to adapt to the darker evenings.
Kevin Clinton, RoSPA Head of Road Safety, said: 'The clocks going back
signal an increase in road accidents. Deteriorating weather conditions
combined with dark evenings mean bad news for road users and pedestrians.
We support National Commute Smart Day as it aims to reduce the need to
travel, ultimately cutting down on death and injury on our roads at this
particularly dangerous time of the year.'
Most road accidents happen in the evening peak. The RAC Foundation has
also analysed these statistics and found that car users are at most risk
of being killed and injured between 4 and 6 pm than at any other time
during the week; and that more are killed or injured in the early evening
on Fridays than at any other time of the week.
Not only will smarter working and smarter commuting help reduce accidents
on the road, it will have a knock-on effect of decreasing traffic congestion
and public transport overcrowding by stopping the rush hour, reducing
peak demand.
Web: http://www.workwiseuk.org
Great
Team Success to Support North Run
Sunday
1st October 2006 marked the 26th anniversary of the BUPA Great North Run
with around 50,000 runners lined up at the start, confirming the race
as the world's biggest half-marathon with millions of pounds expected
to have been raised for charity by the runners.
Students from the new University of Bedfordshire teamed up with Sports
Therapy UK and travelled north to support runners for Muscular Dystrophy
Group. After a long journey to Newcastle in a minibus on Saturday, the
team enjoyed a meal out in a Thai restaurant before preparing for some
hard work on the Sunday.
To read more and see over 50 photos of the event, go to News and Sporting
Events on the website at http://www.sportstherapyuk.com.
EU
Bans UK Dairy in Hygiene Row - Bowland Dairy says it will Challenge Ruling
A
Lancashire dairy has been banned from selling its cheese in Europe after
EC officials found evidence of antibiotics, dyes and detergents in its
products. The commission took the action against Bowland Dairy after it
found 'serious breaches of EU food safety rules'.
The company was visited by officers from the European Commission's Food
and Veterinary Office in June where a raft of food safety and hygiene
issues were discovered.
Commission officials said there was evidence the dairy used out-of-date
milk and raw milk containing antibiotic residues or milk contaminated
with substances such as detergents and dyes.
The EC asked the UK's Food Standards Agency to act in June but the commission
ruled it had not done enough.
The commission said: 'A follow-up inspection in September found persistent
non-compliance in the dairy, while extensive discussions between the commission
and the UK authorities revealed that they took no effective action to
ensure that the dairy came into full compliance with EU hygiene and food
safety laws.'
The UK abstained from voting when officials at a national food safety
meeting moved to ban the cheese. The Commission is considering action
against the UK for its lack of action on this issue.
The FSA said it had yet to see the Commission inspectors' report from
September so it could not support the move to ban exports.
Refuted allegations
It said: 'In this case, there are genuine differences of views on the
science behind testing for antibiotics in milk and these have not yet
been resolved.'
Bowland Dairy said in a statement that it had been 'the unfortunate victim
of an ongoing dispute between the European Commission, UK authorities
and the Food Standards Agency, on the interpretation of EU food safety
regulations'.
The company said it refuted the Commission's allegations and would be
challenging the decision before the European Court.
Now the EC is planning an inspection of the entire UK dairy sector in
November.
The Commission promised further action if evidence of similar practices
are found elsewhere in the UK.
Consumers
Advised to Avoid Raw Oysters from the Pacific Northwest
The
Food and Drug Administration is advising consumers to avoid eating raw
oysters harvested in the Pacific Northwest as a result of increased reports
of illnesses associated with the naturally occurring bacteria Vibrio parahaemolyticus
(Vp) in oysters harvested from the area. Oysters harvested from this region
have been reported to cause gastrointestinal illness.
Until
the threat of Vp from oysters harvested in the Pacific Northwest has passed,
consumers are advised to thoroughly cook oysters harvested from that area
before eating. They also should thoroughly cook oysters if they are not
certain of the oysters' origin, or if they wish to further reduce their
risk of infection from bacteria that may be found in raw oysters.
In recent months, there has been an unusual increase in bacterial illness
associated with eating raw oysters from the Pacific Northwest. The illnesses
are associated with the naturally occurring bacterium Vp, which is most
prevalent during summer months when water temperatures in the Pacific
Northwest are most favourable for its growth. While Vp can cause mild
gastrointestinal disorders in healthy individuals, older persons and those
with weak immune systems are at greater risk for serious more illness,
such as septicemia (infection of the blood system).
Pacific Northwest oysters are distributed nationally. Although to date
most of the illnesses reported have occurred in the Pacific Northwest,
some have been reported in New York state as well.
In Washington state, shellfish control authorities are identifying and
closing areas where people have become sick from eating oysters.
Washington state has initiated a recall of all shell stock oysters (oysters
in the shell) harvested from areas closed within the state. Because of
the potential for nationwide distribution, consumers are advised to follow
recall instructions and return associated shell stock oysters to the retailer
from which they were purchased.
Cooking destroys the bacteria, eliminating the risk of illness for both
healthy and immunocompromised individuals.The majority of illnesses that
occur from the consumption of raw oysters are not life-threatening to
the general population and commonly range from mild intestinal disorders
of short duration to acute gastroenteritis. The symptoms are watery diarrhea,
often with abdominal cramping, nausea, vomiting, fever and chills. Usually
these symptoms occur within 24 hours of ingestion and last no more than
three days. Severe disease is rare and occurs most commonly in persons
with weakened immune systems.
Persons with weakened immune systems, including those affected by AIDS;
and persons with chronic alcohol abuse, liver, stomach or blood disorders,
cancer; diabetes, or kidney disease should avoid raw oyster consumption
altogether, regardless of where the oysters are harvested.
Consumers can continue to enjoy oysters in many cooked preparations by
following this advice.
At Restaurants and other Foodservice Establishments:
* Order oysters fully cooked.
In the shell:
* Purchase oysters with the shells closed. Throw away any oysters with
shells already opened.
* Boil oysters until the shells open. Once open boil for an additional
3-5 minutes.
* Steamer - add oysters to water that is already steaming and cook live
oysters until the shells open, once open steam for another 4-9 minutes.
* Use smaller pots to boil or steam oysters. Using larger pots, or cooking
too many oysters at one time, may cause uneven heat distribution, which
may cause the oysters in the middle to not get fully cooked.
* Discard any oysters that do not open during cooking.
Shucked Oysters:
* Boil or simmer shucked oysters for at least 3 minutes or until the edges
curl.
* Fry at 375 degrees for at least 3 minutes.
* Broil 3 inches from heat for 3 minutes.
* Bake at 450 degrees for 10 minutes.
For further information contact:
FDA website: http://www.cfsan.fda.gov
Nutrition
Experts Warn of Fish Consumption Risks
The
risks associated with fish consumption outweigh potential benefits, say
dietitians and doctors with the Physicians Committee for Responsible Medicine
(PCRM). PCRM nutrition experts are available for comment in response to
a new report commissioned by the National Oceanic and Atmospheric Administration
on the topic. The report, conducted by the National Academies of Science,
was released on October 17th in conjunction with another study on fish
from the Harvard School of Public Health.
The problems go beyond mercury and other contaminants, says
Hope Ferdowsian, M.D., M.P.H., a public health specialist with PCRM. Fish
are surprisingly high in cholesterol and saturated fat-that is bad
fat, which accounts for 15 to 30 percent of fish fat. Ounce for ounce,
shrimp and lobster are much higher in cholesterol than steak.'
While fish does provide high levels of omega-3 fatty acid, a good
fat thought to help with cardiovascular health, most consumers don't realise
that all fats have the same caloric content. Good fats are
just as likely to help one pack on the pounds as bad fats. Only a portion
of the fat in fish is omega-3; much of the remaining fat is saturated.
Chinook salmon, for example, derives 55 percent of its calories from fat,
and swordfish derives 30 percent. About one-quarter of the fat in both
types of fish is saturated.
Fish and shellfish are also significant sources of cholesterol. Three
ounces of shrimp have 130 milligrams of cholesterol; in comparison, a
3-ounce steak has about 80 milligrams.
The most nutritious sources of omega-3s are plant-based foods, including
green leafy vegetables, legumes, soybeans, and walnuts.
Web: http://www.pcrm.org/health/reports/fish_report.htm
Why
an Appreciation for Mythology is Good for your Health
Mythology
is about human experience and it offers valuable life lessons to the person
who understands the history and nature of myth. Mythogenic says that here
are some interesting points that will help you with this understanding.
1. Human beings fall easily into despair and from the very beginning we
invented stories that helped us to place our lives in a larger setting,
that revealed a purpose and pattern to life, and gave us a sense that,
against all the depressing and chaotic evidence to the contrary, life
had meaning and value.
2. Mythology is meant to help us live more intensely in the world. To
really live life, and engage fully in it in every way.
3. Myth came about as a remedy for a person's fear of death once their
awareness of their own immortality came to be.
4. A powerful myth takes a person beyond themselves and their every day
experience and leads them into a new world that is unknown
and sometimes feared.
5. Myth is not a story told for its own sake. It shows us how to behave
so that we are in the correct spiritual or psychological frame of mind
for action in this life...or the next.
The next Mythogenic Self Experience training course
is taking place on November 25th/26th in Kingston, Surrey. Details can
be found at http://www.generativenlp.com/products/mythogenic-self-experience.html
or by calling 020-8974-8974.
November
Offers from HealthySoul
This
month's competition on www.healthysoul.co.uk
offers a year's supply of Viridian's High Five Multivitamins and Minerals
and three runners' up prizes of the book Food is Better Medicine than
Drugs by Patrick Holford and Jerome Burne.
The book is also available on offer through the same site. Healthy Soul
is a comprehensive site about complementary medicine, mind/body/spirit,
nutrition and therapies run by health journalist Frances Ive.
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