News - December 7th 2006

Cancer Specialist Attacks Complementary Treatments

A cancer specialist has launched an attack on the alternative medicines industry for their ‘vile and cynical exploitation’ of patients.

Professor Jonathan Waxman of Imperial College London, UK, writes in a recent issue of the British Medical Journal that up to 80 per cent of cancer patients use complementary treatments or a special diet. Shark cartilage is one popular and controversial treatment.

But this approach may ‘delay the institution of conventional therapy’ he warns.

The market for alternative medicine in the UK is worth 250m pounds, with sales predicted to increase. But ‘the rationale for the use of many of these approaches is obtuse - one might even be tempted to write misleading,’ Professor Waxman says.

Many such products are classed as food supplements, so don't have to be tested as rigorously as pharmaceutical drugs, he writes, and are easily accessible to patients.

They make persuasive claims to cure – ‘if you eat this, take that, rub with this, manipulate this bit of your cranium, avoid this, and really believe this then we can promise you sincerely that you will be cured’.

Professor Waxman is also concerned that diets may lead to deficiencies or vitamin overdose. He believes: ‘We know that once cancer has been diagnosed no change in diet will lead to any improvement in cancer outcomes.’

Such approaches are taken because the patient wants to feel more in control, he writes, or due to pressure from families, friends or others with a vested interest. Legislation is needed to protect this vulnerable section of our society - reclassifying these agents as drugs would be a good start, he concludes.

Waxman, J. Shark cartilage in the water. British Medical Journal, Vol. 333, 25 November 2006, p. 1129.


Alternative Medicine is Defended by Cancer Expert

Therapists have defended their use of complementary medicines after a cancer expert said patients needed protection from ‘exploitation’.

Professor Jonathan Waxman, of Imperial College London, wants laws against ‘the snake oil salesmen that peddle cures and exploit the desperate’.

But Dr George Lewith, who has studied the use of complementary medicine, said most patients find it ‘helpful’.

He said professor Waxman's view was interesting but it was a personal one.

In an article for the British Medical Journal Professor Waxman said: ‘Claims made by companies to support the sales of such products may be overtly and malignly incorrect.’

He called for them to be reclassified as drugs, rather than food supplements, so they would be subject to pharmaceutical testing.

Professor Waxman also said that when treatments are unsuccessful ‘the patient has failed, not the alternative therapy, and the patient has let down the alternative practitioner’.

Dr Lewith, of Southampton University, worked on a government-funded study on the use of complementary and alternative medicine (CAM) in cancer patients that was published earlier this year.

He said their information showed that CAM was used for around 30% of cancer patients.

‘Our.. survey did not find these patients are anti-conventional medicine or using wacky diets,’ he said.

Responding to the call for legislation to regulate the industry Dr Lewith said: ‘You're starting from an assumption that is not grounded in fact.’

Supporting Dr Lewith, Beverly Martin, a trustee of the charity the Institute for Complementary Medicine (ICM), said the treatment of cancer requires ‘training of the highest standard’ whether conventional or complementary.

‘There are published cases suggesting the great benefit to some patients of naturopathic treatment including radical detoxification and dietary changes,’ she said.


The CMA Weighs in to Cancer Debate

As President of the world's largest and best respected professional membership body for qualified complementary practitioners and properly established and recognised training colleges - The Complementary Medical Association (CMA) - I can only respond to Professor Waxman's reported comments with a sense of disbelief. He has surely been misquoted - if not, his comments are very misguided and poorly thought out.

In the USA for example, world leading oncologists are calling for MORE complementary medicine for their patients - as they have actually spent the time to investigate it properly and have found that patients do better when they use approaches like nutrition, massage, psychotherapy etc. In fact, in the UK, GP Magazine reported recently that over 70% of doctors would like to be able to refer their patients to complementary medical practitioners.

As for Professor Waxman's comment that a change in diet will not help - perhaps he does not understand that vitamins have, in recent years been scientifically proven to be essential to life and that 50% of cancers can be prevented by eating higher levels of fruits and vegetables? Who is funding this man's research? Scratch the surface and you'll find the pharmaceutical industry - without a doubt - for whom complementary medicine is a big competitor.

Professor Jayney Goddard
President, Complementary Medical Association
http://www.The-CMA.Org.UK
Info@The-CMA.Org.UK


Alternative Cancer Treatments by Om Prakash

Alternative Cancer Treatments are increasingly being used for treating cancer patients. The treatments are either used a sole therapy or in combination with traditional therapies to cure cancer. These treatments are based on the fact that our own immune system provides the first and best defense against cancer. In alternative cancer treatments vaccines stimulate patient's immune system to recognise and destroy tumor cells. The treatments are customised according to the patient ailing with cancer.

Some of the therapies used in an alternative cancer treatment programme are:

1. Dendritic Cell Therapy
Cancer occurs when the immune system fails and comes across tumour cells. Macrophage or monocyte is an immune cell that comes in contact with th cancerous or precancerous cell. (Pre)cancerous cell signals the macrophage of any unhealthy cell. Macrophage breaks the cell into little pieces with the help of little packets of enzymes. The little pieces are then either moved to another type of immune cell or transformed to what is call a 'Dendritic Cell'. These cells are found in all tissues of the body. The very first dendritic cell discovered occurs throughout the skin and is called a Langerhan's cell. Dendritic cells are helpful in switching on an immune response and these stimulate the T-cells to become active against tumours.

Experiments have proved that these dendritic cells with tumour antigens can provide effective response against cancer. It is possible to produce large number of dendritic cells from the circulating blood of cancer patients, find source of tumor antigen and mature them.

Dendritic cell therapy is very effective when used with other types of immune therapies. The therapy itself is also useful for patients with high risk of recurrence once the tumour is removed by surgery.

2. Coley Vaccine
This Vaccine was developed by William Coley, a surgeon in 1893 at the New York Cancer Hospital. Coley discovered that when his vaccine caused a fever, the cancer shrank and number of immune cells increased dramatically. Usually, fevers are suppressed with medicinal drugs like acetaminophen, aspirin or ibuprofen. But studies have shown that suppressing a fever not only makes the infection worse but also spreads it. Coley recognised the beneficial effects of fever in cancer patients. He also discovered that when he stopped injecting the vaccine too early, the cancer started growing again. Thus, immune cells could be stimulated to fight the cancer for a limited time only. So, he used repeated injections to stimulate the immune system continuously.

Though it is called Coley's vaccine, it does not work to prevent an infection. Rather, it induces an immune response. Similarly, Coley's toxins are not toxins though they contain endotoxins and exotoxins. Under the therapy, Coley's toxins are injected into the affected tissues. Injection makes the cancer tissue necrotic which is then removed by drains.
Injections are repeatedly given either daily or after every two days, however this varies from person to person.

3. Heat Shock Antigen Cancer Vaccine
Immune therapies for cancer stimulate white blood cells to attack cancer cells. Vaccines reprogram patient's immune system to recognise and attack the cells having the cancer fingerprint. Heat shock antigen vaccine captures the particular cancer's 'fingerprint,' which contains unique antigens. The personalised vaccine treats immune systems of cancer patients with little or no side effects.

HSAV is made from patients' tumours and heat shock proteins that are produced by patients' white blood cells. Part or all of the cancerous tissue is removed through surgery. White blood cells contain heat shock proteins that are purified and mixed with purified antigens from the tumour. The mixture is filtered and put into vials. The final product is tested for quality and sterility.

4. Cytokines Cancer Vaccine Treatment
Cytokines, also known as immune hormones can both enhance and suppress immunity. For cancer treatments, cytokines enhance immunity. FDA has approved two cytokines, interleukin-2 (IL-2) and interferon-alfa 2b, to be used against certain cancers. Combinations of cytokines deliver better results. For example, Interleukin-2 stimulates white blood cells to divide. A very high dose of it will be required if it is used individually.
However, that can cause negative side effects. The solution to this can be the use of natural combination produced by white blood cells.

By using the combination, the dose of IL-2 can be lowered. Effects of heat shock protein vaccines and dendritic cell vaccines can be enhanced when given with natural cytokine combination.

5. Photodynamic Cancer Therapy
Photodynamic therapy is a revolutionary medical technology that uses light to induce reactions in patient's body. The therapy can destroy unwanted tissues without affecting normal tissues. A drug called a photosensitiser is injected into patient's body. The drug makes cells more sensitive to light and eventually destroys the cell. The drug has no effect until exposed to a particular type of light.

6. Immuno-Augmentive Therapy
The prime objective of IAT is restoring the immune system to enable it to destroy cancer cells. The therapy restores cancer patient's immune competency so that it can control cancer. Once the natural immune system is restored, patient's own body becomes capable of treating itself. IAT treatment is not a cure for cancer but a means of restoring natural balance of the system.

Om Prakash makes it easy and provides alternative cancer treatment for treating cancer patients. To recieve free part mini-course visit the http://www.immunemedicine.com.

About The Author
Om Prakash is a writer and researcher in the field of alternative health and nutrition. Information about alternative cancer treatment used in this article is from the ITL Cancer Clinic which has excelled in treating cancer through alternative methods with negligible side effects.


London Family Fined £56,000 for Selling Unlicensed Medicines

A husband and wife, together with their son, from Streatham in London were fined £51,000 and £5,000 costs on 27th November at Inner London Crown Court for illegally selling and supplying unlicensed steroid creams. This follows a joint prosecution by the Medicines and Healthcare products Regulatory Agency (MHRA) and Lambeth Trading Standards.  

Mick Deats, Head of Enforcement and Intelligence at the MHRA said, 'This family have put the public at risk by selling potent unlicensed medicines masked as skin lightening creams. Steroid creams are not cosmetics and it is imperative that the public, particularly those amongst the Asian, African and Afro-Caribbean communities, are aware of the dangers of the long-term use of steroid creams. These should only be prescribed by a doctor with considerable experience of dermatology because of the risks of internal absorption. These products can thin the skin and, in some cases, remove several layers of dermis.'

On sentencing, His Honour Judge Quentin Campbell said, 'Public safety is more important than filling up your private purses.'

Enforcement officers from the MHRA, together with Lambeth Trading Standards Officers, visited the family’s hair product and cosmetic shop called Ace Afro Hair and Beauty in Brixton on 16th February 2006. During the visit a number of steroid based creams were seized. These steroid creams, used to treat conditions such as eczema and acne, are unlicensed medicines. Hassan Akhtar (49), Mubashir Akthar (25) and Nasira Akhtar (46), of 16 Woodfield Avenue, London SW16 1LG, pleaded guilty to offences under the Medicines Act 1968 and Trade Marks Act 1994 at Inner London Crown Court on 25th September 2006.


Debunking Back Pain Myths

While figures show 80% of us are suffering from back pain at some point in our lives, many people are still unclear on how best to tackle this problem. Back pain is one of the biggest causes of occupational ill-health in Britain, and it is estimated to cost society over £2.5 billion a year.

The Health and Safety Executive's Better Backs campaign has been launched to reduce the incidence and impact of back pain in the workplace.

Supporting HSE's Better Backs campaign is Colin Natali, a consultant surgeon at the Royal London Hospital and leading expert in treating back pain.

Mr Natali comments, 'The Health and Safety Executive have taken the right approach in tackling back pain as they are showing that the best advice to sufferers of back pain is to stay active and in most instances to attempt to work through it.'

In support of the HSE's Better Backs campaign and to help suffers of back pain understand some of the more complex information available, Mr Natali has helped to debunk some of the most common myths surrounding back pain. Some of the most common myths about back pain include:

Myth 1: Workers with desk jobs don't get back pain
Saying that workers with desk jobs don't get back pain simply isn't true. According to a survey done on behalf of the Health and Safety Executive, 51% of office workers suffer from back pain at least once a year. Office workers should be more conscious about the way that they are sitting, and should position themselves so that all limbs are at an approximate 90 degree angle.

Myth 2: My doctor said I should not go to work
While going to work is something you should discuss with your doctor, it is the belief of many medical practitioners and, health professionals that back pain sufferers should stay active. Many patients cannot work because of lifting, bending and long period sitting. It is surprising just how useful a simple talk with your line manager or boss to see whether things can be modified at work to allow you to carry on working. After all, it is better to be at work safely than being at home in bed.

Myth 3: Carrying a heavy bag will give me back pain
A lot depends on how you carry it. If you have to carry a laptop around with you in the day, carry it in a rucksack firmly over both shoulders to ensure that one side is not significantly weighed down. Don't carry around what you don't need either - if you can keep a spare power cable or pair of trainers at work, do so.

Myth 4: Exercise is bad for me
Supported by the Better Backs campaign is the belief that exercise can be beneficial in treating back pain, and there is an indication that patients who keep active do better than those who take to their bed.

Myth 5: Flat shoes or high heels?
High heels aren't good for you though and do not help keep good posture. Use a flat pair of shoes or trainers when walking, and change into something more glamorous when you get into the office.

Myth 6: I should lie down all the time
It is not necessary for sufferers of back pain to lie down all the time. In fact, moving around and getting up may be painful, but there is evidence that this is the best course of action. Staying active reduces the risks of venous thrombosis in your legs (DVT's) and allows the spine to start working more efficiently.

Myth 7: I should not lift anything
Advice that you shouldn't lift objects if you have back pain in all except the most serious cases is wrong. Keeping the body moving and using the back in a normal manner is very important - obviously there is sensible lifting and provided you are careful there is no reason why anyone cannot lift objects properly. More information can be found on the HSE's website at http://www.hse.gov.uk/pubns/indg143.pdf

Myth 8: A Chiropractor is better than an Osteopath
The arguments will rage on. Both groups, provided they have received proper training help people with back pain. Some feel one group is better than the other, but provided they help and do not harm, it is a case of whatever works for you.

To find out more about how to tackle back pain go to http://www.betterbacks.hse.gov.uk or you can call the HSE Infoline on 0845 345 0055.


UK Ministers Not Giving Up over EU Vitamin, Mineral Levels

The setting of maximum vitamin and mineral levels across the EU is still a hot topic in the UK House of Commons, with a new motion put down recently calling on ministers to do all they can to protect the natural health products industry and consumers.

The setting of the levels, which forms part of the 2002 supplements directive and forthcoming legislation on fortified foods, has been an emotive topic as member states have dramatically different ideas about the best way to proceed.

The UK and The Netherlands are traditionally two of the most lenient markets. High dose products account for 12 to 15 per cent of the £220m UK vitamin and mineral market, and the UK industry and would suffer a severe blow if the EU legislation were to proscribe the sale of high dose products.

The early day motion (EDM), put down by opposition shadow health minister, Stephen O'Brien MP had cross-part support. It was intended to ‘remind the Prime Minister of his own observation that this legislation is 'wholly out of proportion' and of his commitment to ensure that United Kingdom consumers do not lose their access to safe and popular higher potency food supplements’.

EDMs are a mechanism for putting pressure on the government and an opportunity for members to show their support for issues. If there are enough signatories, they can be debated in the House of Commons.

The MPs behind the motion believe that these objectives will not be achieved unless the UK government redoubles its lobbying efforts in Brussels and with other member states.
UK passions were particularly piqued this summer with the publication of a discussion document by the EC which included several possible approaches to the setting of levels - but excluded the two tier model put forward by the UK last year, that would allow members states to keep higher doses on the market as long as they were labelled as such.

Neither did it include the significant body of work conducted by the UK's Expert Group on Vitamins and Minerals (EVM).

A letter from EC Commissioner Markos Kyprianou to Austin Mitchell, MP, said that models included in the annex were intended only as examples of different approaches that can be used.

‘The Commission will consider with utmost care all existing national rules and data in the exercise of establishing maximum amounts of vitamins and minerals in food supplements. In particular, the UK Expert group on Vitamins and Minerals (EVM) report [drawn up by the FSA in 2003] will constitute a valuable source of scientific information,’ he wrote.

Moreover, he pointed out that the EVM report was used to inform the Danish budget and the ERNA-EHPM' models, both of which were included in the model.

This is not the first time that O'Brien has spoken out about level of UK pressure. In July he In a letter to Conservative commons yesterday, O'Brien urged support for two other EDMs on the subject - one of which was cross-party and the other ‘a stronger attack on the Prime Minister and the FSA for failing to lobby effectively on behalf of consumers in the UK’.

The new motion called on ministers to ‘leave no stone unturned in their efforts to defend the interests of the United Kingdom specialist natural health product industry and its consumers'.

‘With the Minister for Public Health, Caroline Flint MP, speaking at the Parliamentary Reception of Consumers for Health Choice on 28th November, the timing of the Motion could not be better,’ said Chris Whitehouse, managing director of industry lobby group, The Whitehouse Consultancy.

What is more, it coincides with a conference taking place in Brussels, at which the first review of responses to the EC discussion document will be presented and the next steps in the process outlined.

The UK's response to the document, in which it stood by the EVM findings and stressed the need for consumer choice, was informed partly by two meetings held by the Food Standards Agency.


Croydon Vegetarian Health Food Shop Wins Award

An independent Croydon wholefood store and natural health centre, offering everything from nutritious health food to nutritionists and other therapists has won a Surrey Best of Health and Beauty Award.

There's been an independent health food store in Croydon's now forgotten High Street for as long as most people can remember. Certainly long before the Whitgift and Centrale shopping centres reached their present day domination of Croydon's busy shopping experience.

Retailing is tough enough these days but the independent whole food and health food business is one of the toughest of all. Whilst pharmaceutical companies, government and the EU try to outlaw food supplements, vitamins and herbal remedies used for thousands of years the supermarkets have meanwhile extended their range of organic, vegetarian and vegan products.

Oasis Natural Health Food Store and Yoga and Natural Health Centre can be found at 96/98 the High Street Croydon. The company says that it has most likely survived for four reasons. ‘Our customer service is exemplary. Our product knowledge due to our staff training policy is outstanding, our diligence at sourcing products we don't already stock is invaluable and our staff all seem to have a clear passion for healthier natural foods and healthy living.’

The company sells almost everything from dairy free live yoghurt and ethical cosmetics through to probably the world's healthiest chocolate - sugar free with added hempseed for essential fats and amino acids. It's a Croydon hotspot for a healthy lunch where you can grab a bottle of Goji berry juice, a wheat free sandwich or pie and a dairy free ice cream and still escape with change from a fiver.

Oasis Natural Health is run by a group of vegetarian, mainly female Buddhists, so you won't find any butcher's products as you do at shops such as Planet Organic and Fresh and Wild - the sausages, rashers, mince, burgers, chicken, and even Scottish haggis on sale at Croydon's healthy Oasis are all gourmet lower fat vegan versions.

The company’s ethical commitment to the people of Croydon's health and wellbeing doesn't stop at the food however. It has a therapy centre with yoga and clinic rooms above the shop. Baby and pregnancy yoga is offered and many therapies such as acupuncture, holistic massage, aromatherapy, reflexology, homeopathy and Alexander technique.

The team at Oasis has even managed to entice London nutritionists Yvonne Bishop-Weston and Penny Crowther to offer Nutrition therapy to the people of Croydon for £30 less than their Harley street price.

Solutions for skin and digestive conditions are offered, infertility, pregnancy, hormone issues, blood sugar imbalances, stress and weight management, as well as a comprehensive range of biochemical tests. Everything from basic food intolerance and allergy testing right through to homocysteine, hormone, amino acid and essential fat profiles and thyroid function tests are offered.

Croydon shoppers are encouraged to explore further afield than the Whitgift and Centrale and discover the treasures beyond the Post Office at Surrey Street fruit and veg market and Croydon's healthiest award winning Oasis at 96 the High Street.

London Nutritionist Yvonne Bishop-Weston said today ‘The team at Oasis so deserve this award. They have been working so hard for so long to provide this personification of healthy living for the residents of Croydon.

Recognition for their efforts and diligence is long overdue. It's a truly delightful place to work and shop’

Contact Tel: 020 8688 6167
Oasis Website http://www.oasisyoga.org

Yvonne Bishop-Weston Website http://www.foodsforlife.org.uk
Tel 0871 2884642


135 Degree Sitting is NOT Best ...

The Furniture Industry Research Association (FIRA)'s senior Ergonomist Levent Çaglar disputes as alarmist last week's reporting in the national media that sitting up straight is not the best position for office workers, but slouching and especially leaning back 135 degrees is good.

Levent Çaglar, an Ergonomist who has practiced for over 20 years in this field, comments: ‘This is a misguided health scare which creates confusion among office workers and if such a suggestion is adopted would result in an untold number of neck problems. I feel duty bound to try to dispel such incorrect claims and for the press to endorse slouching postures as good working postures is WRONG.’

The study, conducted at Woodend Hospital in Aberdeen, Scotland, was presented on 27th November at the annual meeting of the Radiological Society of North America (RSNA). Researchers told the Radiological Society of North America that the best position in which to sit at your desk is leaning slightly back, at about 135 degrees and it was presented to the press as a new discovery.

‘Ergonomically speaking, opening up the angle between trunk and the thighs in a seated posture is a good idea and it will improve the shape of the spine, making it more like the natural S-shape in a standing posture. Research from Denmark some twenty years ago (The Seated Man: Homo Sedens, 1985 by Dr A C Mandal) showed this to be correct and in fact when the angle between trunk and thighs is at about 135 degrees one does not need to have a backrest and would automatically sit upright. There were similar earlier findings reported since 1950's by Grandjean (Switzerand) and Dr Corlett (UK).’

Çaglar continues: ‘Not only was nothing new discovered in the recent study, but the researchers were also naïve in suggesting that people should lean back to 135 degree angle between their thighs and backs whilst their thighs remained horizontal.

Such postures cause key problems for people working at a desk with a computer:

* People cannot maintain this posture for any length of time as they would tend to slide out of the chair, unless the seat pan also tilted backwards by at least 5 degrees
* If one had to look at a screen in such a posture, the head would have to tilt so far forward that it would crush the chest, cause breathing difficulty and in no time at all extreme neck and shoulder pain. This could only be avoided if the computer screen is hung from the ceiling and few organisations would be prepared to do this
* Utilising this posture the head needs to be supported, so all chairs would have to come with neckrests
* Ergonomically, such leaning back postures are referred to as relaxing postures, clearly not working posture. Working postures, where people are usually more alert, are those where the back is about vertical or slightly leaning back (by about 5 to15 degrees).’

What others like Mandal have been suggesting is that people should adopt postures where their backs are nearly vertical but the angle between their backs and thighs are opened up to about 120 to 135 degrees, by sitting on seats where the seat pad tilts downwards at the front edge.

This is fine for working at a preferably tilted desk or at a computer workstation for short periods. However, one cannot lean back to adopt a relaxing posture, which we all need to do now and then when working, without tending to slide off the seat.’

The solution is double sloped seats with a slope forwards at the front and a slope backwards at the rear half of the seat which would accommodate both sitting with opened up trunk for working and 105 degree between trunks and torso for relaxing or listening in the chair. In addition to the furniture which allows upright (slightly relaxed) postures, this type of double sloped seating is included in the new European standard for furniture in schools.

So called 90-degree upright sitting postures where the angle between thigh and torso is about 100 to 105 degrees do not necessarily cause back pain provided that the lumbar or the pelvis is supported correctly and adequately and that people do not sit for extended periods.

Levent Çaglar concludes: ‘Regardless of the types of seats we sit on, humans are not designed to sit down for extended periods. It is a much better solution to alternate between sitting and standing during the course of the working day and when sitting down we should be using dynamic chairs, which allow the body to move, tilt back and forwards regularly. Movement and dynamism is the key to comfortable sitting.’

For further ergonomics guidance about comfortable sitting and furniture, please contact Levent Çaglar at LCaglar@fira.co.uk or 01438 777700.


Flora Attracts Complaints

23 complaints objecting to a poster, tube card and magazine ad for Flora (Unilever Bestfoods UK Ltd), Crawley, West Sussex were upheld in one of the two objections according to information published by the Advertising Standards Authority (ASA).

Complaint:
A poster, tube card and magazine ad, for Flora, showed two corn cobs, one of which had a knob of Flora on it. Text under the first cob stated ‘Healthy’. Text under the second, Flora covered cob, stated ‘Healthier’. Text at the foot of the ad stated ‘It's true, not all fats are bad. Adding a knob of Flora to your food* really is healthier, because it's rich in heart healthy oils Omega 3 and 6 and low in bad saturated fats’; smallprint stated ‘*As part of a healthy diet’. Dairy Crest, The Food Commission and members of the public challenged:

1. whether the ad was misleading, because they did not believe that adding Flora to a vegetable made it healthier than a plain vegetable and
2. the claim that Omega 3 and 6 oils, as found in the product, were ‘heart healthy’.

Adjudication:
1. Upheld
Unilever said recommendations on fat intake in relation to cardiovascular health advocated a diet that was low in saturated fatty acids (SAFA) and trans fatty acids (TFA) and high in polyunsaturated fatty acids (PUFA) and monounsaturated fatty acids (MUFA). They explained that PUFA Omega 3 and Omega 6, ingredients in Flora spreads, were fatty acids necessary for growth, development and health but could not be synthesised in the body and had to be obtained from the diet. They believed Flora spreads were an important dietary source of PUFAs because they could be consumed daily and therefore provide a regular intake of the fats. They said Flora spreads were also a healthier alternative to butter, which was high in saturated fat.

Unilever argued that the simultaneous consumption of a small amount of fat, preferably ‘good’ fat such as PUFA, with vegetables, increased the absorption of micro nutrients from the vegetables. They said they acknowledged the importance of a controlled calorie intake, to maintain a healthy weight, and said they had therefore included clarifying text that stated ‘As part of a healthy diet’. They said they understood that the Department of Health was planning to extend the 'five a day' logo to processed foods that contained a portion of fruit and vegetable. They believed that because Flora spreads were a dietary source of PUFAs, as well as a source of vitamins, A, B, D and E, adding a knob of Flora spread to a vegetable, as part of a healthy diet, was healthier than a vegetable on its own.

Unilever supported their argument with references to various pieces of published, scientific research which the ASA sent to an independent expert for analysis.

We understood from our expert advice that a key Government dietary message was to encourage an increase in fruit and vegetable consumption to at least five portions per person, per day. The expert said the Department of Health currently had strict criteria for what counted as a portion, and this took into account the fat content. She explained that fruit and vegetables with added fat, salt or sugar should be eaten in moderation because of the added nutrients.

Our expert said current official dietary messages recommended a reduction in total fat, which could help to decrease calorie intake and assist with weight control and the management of obesity, both risk factors for cardiovascular diseases. She said it was not possible to judge the impact of adding PUFA's to vegetables without reference to the overall composition of the diet. The expert said she did not believe that encouraging the consumption of additional fat in the diet led to health benefits.

We noted the ad had compared a plain corn on the cob with one with melted Flora spread. While we acknowledged that replacing butter with a polyunsaturated spread was likely to be a healthier alternative, we did not consider that adding a fat to a plain vegetable would have a similar effect. Although the ad included text that stated ‘As part of a healthy diet’, we concluded that the text, ‘healthier’, under the picture of the corn with melted Flora on it, misleadingly implied that adding additional fat to a plain vegetable was better for health than eating the vegetable on its own. Because it was not, we told Unilever not to repeat the approach.

On this point, the ad breached CAP Code clauses 3.1 (Substantiation), 7.1 (Truthfulness) and 50.1 (Health products).

2. Not upheld
Unilever said choosing the right type of fat was as important as reducing the total amount of fat in the diet, because fats had different effects on the balance of cholesterol-carrying lipoproteins in the blood. They said data from long-term studies had shown that PUFAs, and more specifically fatty acids such as Omega 3 and 6, could reduce the risk of heart disease. They said using high PUFA margarine instead of butter had also been shown to reduce the risk of coronary heart disease.

Unilever said current evidence indicated that Omega 6 and Omega 3 were shown to be heart healthy. They did not believe there was any compelling evidence or argument to restrict the intake of Omega 6, and insufficient data to conclude that it counteracted the benefits of Omega 3.

The ASA understood from expert advice that all polyunsaturated fats, which included Omega 3 and 6 fatty acids, could help to reduce cholesterol and were thought to have heart health benefits when used as a substitute for saturated fats. The expert explained that Omega 6 fatty acids had been shown to decrease both total and LDL cholesterol. She said that the inverse relationship of Omega 3 (a-linolenic acid) with cardiovascular disease risk was probably mediated through a variety of mechanisms.

We noted that although the benefits of a specific ratio of Omega 3 and 6 were still the subject of ongoing research and debate, polyunsaturated fats generally were known to help reduce cholesterol and help reduce cardiovascular disease risk. We considered that most readers would infer from the claim ‘... rich in heart healthy oils Omega 3 and 6 and low in bad saturated fats’ that the fatty acids in Flora, when consumed as part of a healthy diet, helped to maintain heart health in a way that saturated fats did not. We concluded the claim that the oils in Flora were heart healthy was acceptable.

On this point, we investigated the ad under CAP Code clauses 3.1 (Substantiation), 7.1 (Truthfulness), and 50.1 (Health products) but did not find it in breach.


FTC Targets Seller of Pills Promoted for Height, Weight, and Bone Improvement

On November 28th, 2006, the Federal Trade Commission (FTC) announced that a Florida business and its owner, who marketed purported height-enhancing pills for kids and young adults, will pay $375,000 to settle charges that their advertising claims were deceptive. The FTC charged the defendants with making false and unsubstantiated claims for HeightMax, as well as for two other supplements, Liposan Ultra Chitosan Fat Blocker and Osteo-Vite.

The operation advertised HeightMax dietary supplements in English and Spanish on the Internet and radio. Ads also appeared in the back pages of magazines such as Newsweek, Rolling Stone, and Maxim. The FTC complaint charged that claims for the pills were unsubstantiated or false and that the defendants invented William Thomson, a supposed expert who appeared in the ads. According to the complaint, the ads for HeightMax Concentrate and HeightMax Plus misrepresented that:

- HeightMax increases height in users ages 12-25 over what they would achieve without the product;

- HeightMax causes users to grow an additional 2 to 3 inches in 6 months;

- Clinical tests prove that: HeightMax increases the height of teenagers and young adults; and Regular use of HeightMax for 6 months causes a 10% to 25% gain in height, and use for more than a year causes a 20% to 35% gain in height;

- HeightMax increases lean body mass and reduces body fat in users ages 12-25; and William Thomson, an expert with a Ph.D. in Biochemistry, created HeightMax after years of research and clinical trials.

The FTC complaint also alleged that the defendants made unsubstantiated or false claims for Liposan Ultra Chitosan Fat Blocker, a weight loss supplement, and Osteo-Vite, marketed to older consumers for bone-building.

To settle the charges, defendants Sunny Health Nutrition Technology & Products, Inc. and its owner, Sunny Sia, will pay $375,000 in consumer redress. The settlement also holds the defendants potentially liable for $1.9 million in the event that they misrepresented their finances. The order to settle the FTC's charges requires that claims for any dietary supplement, food, or drug must be true, non-misleading, and substantiated. In addition, it prohibits the defendants from misrepresenting endorsements, including the existence or expertise of any endorser.

Web: http://www.ftc.gov/opa/2006/11/heightmax.htm


FDA Warns Mangosteen Juice Maker of Drug Promotions

On September 20th, 2006, the U.S. Food and Drug Administration (FDA) sent a Warning Letter to the makers of Xango, a mangosteen juice product. The letter advised that distributors of the product were using brochures making health claims restricted to the promotion of drugs.

Health claims listed in brochures included anti-inflammatory, anti-Parkinson, anti-Alzheimer, and anti-depression effects, as well as cancer prevention, weight loss, and many others.

The FDA requested that Xango LLC, International advise the FDA of the specific steps it will take to prevent distributors from promoting the product in this manner.

ConsumerLab.com to-date has not conducted a Product Review of mangosteen supplements. The Xango product has, however, been voluntarily tested for athletic banned substances. It passed this testing and is listed at
http://www.consumerlab.com/results/bannedsub.asp.

For more information about the FDA warning, see the link below.
http://www.fda.gov/foi/warning_letters/g6024d.htm


Expose Charlatans Industry Association Says

With over 75 per cent of Canadians using natural health products, consumers are becoming increasingly educated about what these products can and cannot do. However, some consumers continue to look for ‘miraculous cures’ when traditional medicine can no longer present a viable option and unfortunately, one too many practitioners or companies are willing to provide what usually is too good to be true.

The CBC, in its French current affairs show, Zone Libre focused on those people who are willing to take advantage of the less fortunate.

A two-part series, that aired November 17th and 24th, 2006, Zone Libre focused on the natural health products industry and the alternative health practitioners in Quebec and promoted the idea that consumers turn to the industry only as a means of last resort and that ‘charlatans’ are ready to take advantage at every turn.

The Canadian Health Food Association (CHFA) reminds consumers that Health Canada introduced regulations in 2004 to ensure natural health products sold in Canada were safe, had evidence to support their claims and contained what was on the label. The federal regulations, strongly supported by industry, provide a means to weed out the products making misleading and/or false health claims.

‘As a result, Canada is regarded worldwide as an innovative leader in the regulation of natural health products (NHPs),’ says Valerie Bell, President of the non-profit association that represents over 85 per cent of the retailers and supplies in the industry.

‘If nothing else, the Zone Libre documentary has created dialogue among consumers, industry, academia and health practitioners about products, roles and responsibilities. The CHFA supports the need to eliminate misleading practices and products from our industry.

‘As such, we strongly urge the naturopaths in Quebec to continue to lobby for the establishment of standards for their profession as other provinces have done or are doing. For example, the naturopathic and homeopathic health care practitioners in Ontario and British Columbia have accredited professional programmes with excellent educational standards. Recently, the Ontario government announced that it will make Traditional Chinese Medicine (TCM) a regulated health profession, the second province in the country after British Columbia to do so.

‘The CHFA, on the other hand, provides educational seminars, workshops and courses such as the Certified Natural Products Advisor (CNPA) course to help ensure natural product retailers remain on the leading edge of science and current business practices. The CNPA course is a science-based educational programme designed and written by the Canadian College of Naturopathic Medicine. Retailers do not diagnose or treat diseases but rather educate consumers about products and provide guidance in their product selection. Consumers are referred to their qualified health practitioners for diagnoses of medical conditions.

‘By 2010, the date the industry has to ensure full compliance with the Natural Health Products Regulations, consumers will see an eight-digit product licence number preceded by the distinct letters NPN on their favourite natural health products; in the case of a homeopathic medicine, the letters DIN-HM.

This is their assurance that the product has been reviewed and approved by Health Canada.

‘Over 75 per cent of Canadians take natural health products, not as a means of last resort but as a ‘first resort’. Indeed, a survey done by Health Canada last year indicates the majority of Canadians agree that NHPs can promote health or treat illness and think their use will increase over the next 10 years.

‘Clearly, we need to push for standards and oversight of health care professionals, to continue to educate consumers about what natural health products can and cannot and ensure the full implementation of the Natural Health Products Regulations.

‘Educated consumers, knowledgeable retailers and a regulated industry will increase confidence and help ensure the future vitality and success of the natural health products industry in Canada.

‘The Canadian Health Food Association (CHFA) is Canada's largest national trade association representing the natural products industry. Its members include over 85 per cent of the retailers, suppliers, wholesalers, distributors, and manufacturers that are involved in a variety of industry sub-sectors such as vitamin and mineral supplements, herbals, homeopathics, sports nutrition products, natural foods and organic products. We believe that Canadians deserve access to safe and efficacious natural health products.

‘The CHFA exists to empower and support our members by acting on their behalf to secure a fair regulatory environment, hosting forums that showcase innovative products, delivering ongoing vital and relevant education, and providing valuable member services. This ensures that our industry is sustainable and stronger both culturally and financially.’


Australian Govt Launches Alternative Medicine Study

Herbal and other alternative medicines are about to be put to the test, with the Australian federal government committing $5 million to determine whether they really work.

Australians spend about $1 billion each year on complementary medicines including vitamins, homeopathic medicines and traditional Asian and indigenous medicines.
But current regulations do not require manufacturers of many alternative medicines to prove they have any beneficial effect, only that they are safe.

Health Minister Tony Abbott said the government would provide $5 million, to be allocated through the National Health and Medical Research Council, for projects investigating the use and effectiveness of complementary and alternative medicines.
About 50 per cent of Australians use at least one non-prescribed complementary medicine.

Complementary medicines must be approved by the Therapeutic Goods Administration (TGA). Those the TGA considers high risk - based on the toxicity of ingredients, dosage, potential side-effects and whether the medicine is intended to treat a serious disease - have to prove they are effective and back up their claims with research.

Those considered low risk are tested only for their quality and safety.

The federal government last year announced a major overhaul of the regulatory regime for the complementary medicines industry to restore consumer confidence.

It was sparked by the mass recall of 1,600 complementary medicines and the eventual collapse of major supplier Pan Pharmaceuticals.

At the time, the government said it would review homeopathic and herbal medicines, raw herbs and other ingredients used in the production of medicinal compounds, and crack down on claims made about alternative medicines.

It planned to establish new guidelines to help verify claims and monitor them more stringently.

Earlier this year, an elderly Brisbane man died after swallowing 10,000 times the daily dose of an antioxidant recommended as an alternative prostate cancer treatment on the internet.

The 75-year-old man found websites discussing the benefits of selenium, an essential but highly toxic trace element found at low levels in seafood, grains and eggs and marketed as a health supplement in Australia.

But the man mistakenly purchased sodium selenite powder used primarily as a supplement for livestock, and suffered a cardiac arrest and died six hours after ingesting 10 grams.


Medicine Man Caught by New Curbs on Ancient Cures

Chinese medicine clashed with demands to protect endangered wildlife when a Sydney court jailed a prominent traditional medicine practitioner for 18 months for importing endangered species.

Central Local Court heard on November 29th that Yu Long Yu, 49, of Edensor Park, was a Chinese medicine practitioner, as his father and grandfather had been. But when customs officers seized prohibited tiger, rhinoceros and musk deer materials from Yu's home, and more than 200 kilograms of pangolin (anteater) scales and the plant aucklandia lappa from a shipping container in September 2003, Yu faced different problems to his forefathers.

Character witnesses - including Alan Bensoussan, director of the Centre for Complementary Medicine Research at the University of Western Sydney - told the court Yu was ‘absolutely exceptional’.

‘There are very few clinicians of his ilk in Australia,’ Professor Bensoussan said of his friend and sometime business associate of 20 years. He said Yu was devoted to his family and his practice. ‘I really am surprised ... this has got this far,’ he said. Patients gave evidence about Yu's expertise with herbal remedies and willingness to treat them free of charge if they were in difficult circumstances.

Yu's barrister, James Conomos, said his client would not reoffend. Chinese medicine had existed for millenniums, he said, and ‘what [practitioners] have to learn is ... you have to balance out therapy, traditional medicine, with the needs of the planet’. Sentencing his client would not deter ‘buccaneers’ who tried to smuggle wildlife for profit, he argued.

But Magistrate Brian Maloney rejected that Yu had not known the shipping container had species banned under the Convention on International Trade in Endangered Species of Wild Fauna and Flora. He said Yu had tried to pull the wool over officials' eyes. ‘Although [Yu] was out to help others ... he was propagating the decimation of protected species.
Anybody in the chain of events, from the poacher in the forest to the Chinese apothecary, from anybody else as an end user, has to be deterred,’ he said.

He fined Yu a total of $6000 and said Yu should be released from jail after six months. Mr Conomos asked that Yu be granted bail pending an appeal. Yu was released on bail and given 48 hours to hand his passport over to the court.


Ravi Shankar Conferred Doctor of Philosophy Honour

Noted spiritual leader and founder of the 'Art of Living' foundation Sri Sri Ravi Shankar has been bestowed with Doctor of Philosophy honour by a University in recognition of his services to alternative medicine.

The degree in Holistic Medicine was conferred on him by the Open International University for Complementary Medicine at the 44th World Congress on Alternative medicine held in Colombo, Sri Lanka recently.

The art of living course, popular in India and abroad, has given a holistic dimension to healthcare by reviving ancient healing techniques and practices and presented them in a way that is suitable for modern lifestyles.

The Open International University was founded in 1962 under the tutelage of World Health Organisation to advance scientific study and professional practice of medicines and to promote and disseminate knowledge of medicines.

The award was received by first lady Shiranthi Rajapaksa, a disciple of the spiritual guru on his behalf.


Duke Integrative Medicine Opens Holistic Centre

Duke Integrative Medicine on Thursday 30th November officially opened a first-of-its-kind medical building - in Charlotte, Carolina - dedicated solely to the practice of integrative medicine. The new facility will operate as a ‘living laboratory’ to explore and demonstrate innovative models of care by offering patients a new approach to treating the whole person, officials said.

‘Duke is a true pioneer in the field of integrative medicine. We have an opportunity to look at patients from the whole-person concept, and not just as molecules and cells,’ said Victor J. Dzau, MD, chancellor for health affairs and president and CEO of the Duke University Health System.

‘Duke Integrative Medicine will allow Duke to develop a new form of care and train the next generation of health care providers who will believe in and practice this approach. Our vision is to make this model of care available to all patients, regardless of their socio-economic status.’

Whether suffering from a chronic condition, recovering from surgery or wanting to learn about healthy aging, Duke Integrative Medicine offers a variety of paths to personalised health planning and coaching to help patients reach an optimal level of health. Patients and members of the community can visit the centre for a comprehensive health assessment, individual therapeutic treatments or to attend educational workshops and seminars on a variety of health-related topics, including the centre's Mindfulness Based Stress Reduction Programmes.

‘We believe there is a powerful relationship between the mind, body, spirit and community and we want to shift the focus of medical care to a health orientation rather than a disease-based model of care,’ said Tracy W. Gaudet, MD, executive director of Duke Integrative Medicine and assistant professor of obstetrics and gynaecology at Duke University Medical Centre. ‘The research, education and clinical work we conduct here will explore new ways of strengthening today's health care system, and demonstrate that when patients and providers work together to address the whole person, patients heal faster and more effectively reach their optimal level of health.’

The $11 million for the building was funded entirely by the Christy and John Mack Foundation. The foundation president, Christy Mack, will chair the National Board of Advisors for Duke Integrative Medicine. She is the co- founder and president of The Bravewell Collaborative, and a graduate of the University of North Carolina at Chapel Hill. John Mack is chairman and chief executive officer for Morgan Stanley. He is a graduate of Duke University and a member of the Duke Board of Trustees.

‘Integrative medicine is the care of health, not just the management of disease,’ said Christy Mack. ‘It is patient-centred care administered in a healing partnership between the patient and the health care provider. Within this healing partnership, the patient becomes educated, empowered, proactive and responsible for his own health and wellness. That is Duke Integrative Medicine's promise, and we are honoured to be a part of it.’

Designed by Duda/Paine Architects in Durham, the 27,000-plus square foot building is strategically located in close proximity to medical and educational facilities and is situated next to the Duke Forest.

‘We designed this place to embrace and serve a health care experience that is unlike any other,’ said Turan Duda, partner, Duda/Paine Architects. ‘How society defines wellness is changing. The visionaries behind Duke's carefully crafted integrative medicine program have taken this transformation to its logical conclusion. Our mission as architects has been to forge a similar paradigm shift to create a new kind of facility.’

The building features a variety of rooms - from sun-filled and grand to intimate and sheltering - that are tailored to the treatments and healing work that will take place in them, Duda said. Included are a sitting room/library and indoor and outdoor meditation spaces, as well as therapeutic treatment rooms, conference and workshop spaces, fitness facilities, and a state-of-the-art kitchen for healthy cooking
demonstrations and guest meals. The building and grounds are integrated to create a sense of connectedness between the indoor spaces and the surrounding woodlands and streams of the Duke Forest, he added.

The building is located on the Duke Medicine Centre for Living campus in Durham. Staff at the centre includes practitioners in family medicine, psychiatry, pediatric care, obstetrics and gynaecology, nutrition, acupuncture and massage therapy. Professional chefs, physical trainers, psychologists and health coaches are also part of the team.

For more information, contact Chris Yankee at 919-684-9821, Alisa Harrison, APCO Worldwide at 202-778-1487 or visit
http://www.dukeintegrativemedicine.com


Sharjah International Holistic Health Centre Opens

HH Sheikh Mohammed bin Saqr Al Qasimi, Assistant Undersecretary of the Ministry of Health, and Director of the Sharjah Medical District, inaugurated Sharjah International Holistic Health Centre 'SIHHC', the first of its kind in the region.

The new centre provides diagnosis and treatment using both traditional and alternative medicine. ‘SIHHC’ is characterised by using modern and sophisticated devices, in order to provide health services with the highest standards of quality for patients.

HH Sheikh Mohammed bin Saqr Al Qasimi, commented: ‘The opening of Sharjah International Holistic Health Centre is a great opportunity to provide advanced medical services through a combination of traditional medicine, which depends on evidences and proofs, and Alternative Medicine to access to the best medical results bearing in mind ‘Accuracy and Medical Honesty’, thus the Emirate of Sharjah is the first to embrace a holistic medicine in the country.’


HH Sheikh Mohammed bin Saqr Al Qasimi, Assistant Undersecretary of the Ministry of Health, and Director of the Sharjah Medical District, inaugurated Sharjah International Holistic Health Centre 'SIHHC'

However, the concept of holistic medicine is to merge between traditional and alternative medicine to reach best medical results, which will have a positive effect on patients.

'SIHHC' consists of a number of medical clinics such as; Internal Medicine, which includes endoscopies and ultrasonic devices, Pediatric, General Medicine, Dentistry, Clinical Nutrition and Dieting, in addition to the Iridology Diagnostic Clinic, through which specialists can identify weaknesses and strength in the human body by scanning the iris, using special camera and study the resulted images.

'SIHHC' is one of the most prominent medical centers in the Emirate of Sharjah, with its experienced medical crew, in addition to a number of latest medical diagnostic devices.

Some of the most important devices used in both traditional and alternative medicine are Gastroscopy, Colonoscopy, Ultrasound 3D, Colon Hydrotherapy, Iridology, Fat Analyser, and Fat Destructor, also available a most recent dental clinic of its kind.

Dr. Haiman Nahal, 'SIHHC' General Manager, add: ‘One of the most important reasons behind establishing ‘SIHHC’, is our desire to clarify the importance of holistic medicine as a term that combines different types of medicine, and to demonstrate the interrelationship between traditional and alternative medicine which complement each other, taking into account humanitarian and medical aspects in treatment.

‘We are planning to host global scientific expertise to follow-up with scientific developments in the holistic medicine at global level.’

It is noteworthy that 'SIHHC' is one of the official sponsors of Sharjah Second World Complementary Medicine Conference, which will be held at the Faculty of Medicine at the University of Sharjah, in the period between 26 and 28 of the coming February, Dr. Haiman Nahal is the Head of the Scientific Committee of the Conference.

Related site: http://www.holistichealthuae.com


Sanctuary Plan for all Traditional Docs

Backlane traditional medicine practitioners in the Malaysian backwaters are often perceived in negative light. This may soon be a thing of the past following plans to house all traditional/complementary medicine (T/CM) practitioners of various disciplines under one roof that will be known as the ‘Malay Traditional Medicine Sanctuary’ (MTCS).

The blueprint for the establishment of the MTCS, a collaboration between the Health Ministry and T/CM industry leaders, was endorsed recently by the Ministry's T/CM Division, said Datuk Seri Prof. Dr Razali Bolhi, who is a member of the division's Criteria and Standard Programme for T/CM Practices.

He was speaking at a press conference recently in conjunction with a forum on the registration of T/CM practitioners in the State in line with the introduction of the Traditional/Complementary Medicine Act next year.

‘With the establishment of such a Sanctuary, these T/CM practitioners will no longer have to run for shelter when it rains, or constantly run away from the local authorities' enforcement personnel, as they will be legalised and regulated.

‘It will also improve their income when the Sanctuary is listed under the tourism directory,’ said Dr Razali, who is also the Borneo Indigenous Holistic Healers Foundation President.

He said the main aim behind the establishment of the Sanctuary was to better preserve the fast-diminishing 'cultural heritage' in terms of traditional medicine practices that were handed down from one generation to another, besides better regulating them in line with the Government's aspiration to promote 'Health Tourism' in Malaysia.

He said the Working Committee for the implementation of the blueprint had recently identified a suitable commercial building located in the business district of Kuala Lumpur, to turn it into such a Sanctuary.

On how soon such sanctuary could be set up in Sabah, he said it largely depends on the enthusiasm and commitment of the local T/CM practitioners.

However, he is convinced that once established it would help to better promote Sabah, especially in terms of health tourism.

On the registration exercise for all T/CM practitioners in the country including Sabah and Sarawak, he reiterated that it was vital that they register themselves.

Failure to do so, he said, may result in their operations being affected when the Act, the draft of which is expected to be ready by end of this month for preview, comes into force once it is tabled and passed in Parliament.

They would not be recognised by the Ministry and not allowed to practice. The deadline for registration is March 2007.

So far, only around 200 registrations have been received by the Division from T/CM practitioners in Sabah.

Dr Razali said the Act also covers those who are operating from five-star hotels or resorts, as long as they consider themselves practitioners of traditional/complementary/manipulative medicines.

He said the registration exercise first and foremost aims to identify the actual number of authentic T/CM practitioners in the country and to better document and preserve such practices as part of the nation's cultural heritage.

Besides this, it also aimed to better regulate the industry pertaining to manipulative treatment such as 'shiatsu', 'reflexology' etc, and to shed them of the negative impression that the public has on them i.e. as a front for vice activities.

Ultimately, the registration exercise aimed to better protect both the T/CM practitioners and their users by ensuring a safe and ethical practice by the industry players.

Besides, it would also protect the interest of the local practitioners following the influx of foreign practitioners from countries as China, Thailand, Philippines and Indonesia who are far more advanced and established in the T/CM industry.

Also present were Rose Academy of Healing Therapies Managing Director, Dr Dorothea M. Justin, Borneo Herbal Corporation (Sabah) Sdn Bhd Director, Dr Benedict Topin, Sabah Homeopathy Medical Doctor Association President, Dr Edwin @Richard Sunpong, and Borneo Traditional Medicine Centre President, Dr Ismail Idris.

All of them are pro tem members of the Federation of Traditional Malay Medicine of Malaysia (Putramas), Sabah chapter.


Planet Organic Health Corp Announces First Quarter Sales Results

Planet Organic Health Corp, Canada's leading natural products retailer, reported on 28th November consolidated sales for the quarter ended September 30th, 2006 of $11.1 million compared to $8.4 million for the same period last year, an increase of 32% or $2.7 million.

The Planet Organic Market division showed a 32% increase in same-store sales growth for the 13-week quarter ended September 30th, 2006. Same-store sales increased to $7.6 million compared to $5.7 million for the same period last year for the five locations in the comp. The market division, which has a total of six locations comprising 46,534 square feet, generated revenues of $7.7 million for the quarter.

‘The market division continues to perform,’ reports Darren Krissie, co-founder/CFO. ‘Virtually all the growth was from same-store-sales increases!’

‘We just opened our new Calgary location on October 4th, which has exceeded our expectations. Our first Toronto location opens early in the New-Year,’ reports Mark Craft, co-founder/President of the Market division.

Sangster’s Health Centres - another division of Planet Organic Health Corp - also reported sales results for the 13-week quarter ending September 30th, 2006. Total system sales increased by 13% to $3.9 million compared to $3.4 million in the same period last year. This increase was driven by the acquisition of the Newfound Health chain. Same-store sales growth increased 1.2% to $2.6 million over the same quarter last year. System sales are net retail sales from all corporate and franchised stores. Of the 50
locations under the Sangster's banner, 32 are part of the sales comp calculation totalling 25,000 square feet. The total square footage for all 50 locations is 39,523.

Healthy's - Planet's seven corporate health centres reported sales of $856,000 for the 13-week quarter ended Sept 30th, 2006. This represents a 4% increase over the same period last year when it was privately owned.

‘We are very excited about launching our new brand and store design for the Healthy's division,’ reports Ameen Ferris, President of Healthy's. ‘We are confident this will drive top and bottom line growth.’

Trophic Canada - a division of Planet Organic Health Corp, reported sales results for the 13-week quarter ending September 30th, 2006. Net sales for the quarter increased by 13% to $1.7 million. ‘Another great quarter for Trophic,’ reports Krissie. ‘We continue to capitalise on vertical integration synergies and Trophic's sales channels throughout Canada.’

POHC consolidated sales are after consolidation entries. Segmented sales by division are prior to consolidation entries, reflecting their net sales to the industry and to related parties. Percentages are rounded. These figures are subject to final adjustments.

About Planet Organic
Planet Organic Health Corp., is a natural products industry company, comprising manufacturing, distribution and retail. Recently recognised as one of the Top 50 Companies on the TSX Venture Exchange, where it is listed as a Tier One company, Planet operates seven natural food supermarkets throughout Canada under the Planet Organic Market banner. The company also operates 50 natural health outlets under the Sangster's Health Centre banner and 7 natural health outlets under the Healthy's banner. Another POHC company, Trophic Canada is the country's leading manufacturer of natural supplements. The Company has a total of 64 stores throughout the country.

Web: http://planetorganichealthcorp.com


China Medicine Reports Third Quarter Results

China Medicine Corporation, a leading distributor of medical products, traditional pharmaceutical and Chinese medicines, herbs and dietary supplements on 4th December reported third quarter financial results for the period ending September 30th, 2006.

Key Financial Indicators
(All numbers in thousands, except per share amounts in USD)

Q3 2006 Q3 2005 Percentage Change
Revenues $ 6,367 $ 2,576 147.2%
Cost of goods sold $ 4,490 $ 1,716 161.6%
Gross Profit $ 1,877 $ 859 118.3%
Total Operating
Expenses $ 217 $ 217 0.3%
Operating Income $ 2,890 $ 1,095 163.8%
Net Income $ 2,277 $ 1,506 51.3%
Fully Diluted EPS $ 0.29 $ 0.23 26.1%

Financial Results
For the third quarter ended September 30th, 2006, the Company reported revenue of $6.4 million as compared to $2.6 million during the third quarter last year, representing a 147.2 percent increase. Revenue growth was driven by a substantial increase in product sales, specifically related to the acquisition of distribution rights for three new products acquired in the second half of 2005 and an overall increase in the number of new distribution customers. Gross profit was $1.9 million as compared to $0.9 million during the third quarter last year, representing an increase of 118.3 percent. Gross margins for the quarter were 29.5 percent as compared to 33.3 percent last year with the year over year decrease primarily related to lower medicine prices on certain products as mandated by the Chinese government beginning in early 2006.

‘During the third quarter we generated higher overall revenues as a result of our expanded product portfolio and increasing customer count,’ commented Mr. Senshan Yang chairman and CEO of China Medicine Corporation.

‘The secular trend towards increased domestic consumption of pharmaceutical products continues as growing numbers of Chinese citizens become more health conscious and have more disposable income to treat their ailments. Based on our diversified product portfolio we believe we are fairly well positioned to participate in this future growth.’

‘We are actively looking to expand our proprietary product offering to complement our existing distribution business and take advantage of a growing push towards the use of Chinese based herbal remedies in the market,’ commented Ms. Huizhen Yu Chief Financial Officer of China Medicine Corporation. ‘We believe our own internally developed products address large and growing market opportunities with the increase in this business having favourable long-term margin implications for the Company. As we progress toward 2007 our goal is to have a larger contribution of proprietary products as a percentage of our overall revenue.’

China Medicine is a distributor of medical products, traditional
pharmaceutical medicines, traditional Chinese medicines, Chinese herbs and dietary supplements to over 28 provinces and 2,500 customers within China.

The Company sells more than 1,100 products and is actively building a pipeline of proprietary traditional and Chinese herbal remedy products targeting oncology, high blood pressure and the removal of Aflatoxins from food and animal feed. For more information visit the Company's website at http://www.chinamedicinecorp.com.


Loneliness and Debt Top Festive Worries - Samaritans Christmas Support: a Call every Six Seconds

The festive season will see a rise in Samaritans‚ calls from isolated and lonely people. While many people enjoy getting together with family or friends, Christmas is a time when those alone feel even more left out. Samaritans will take a call every six seconds this Christmas and New Year.

Samaritans is there for anyone who feels they need emotional support at any time of the day or night.  It's a difficult time, especially for those who have lost someone close, for the elderly living alone, and for people living far away from their own families, including those working here from abroad.

Christmas is also a 'time for giving' -  and Samaritans expects that calls to the charity about debt worries rise significantly at Christmas time as people try their best to provide their families with the best they can - and are often tempted beyond their means.

Renowned TV money saving expert Martin Lewis said: 'Sadly, Christmas has become a consumer festival, and shops and adverts pump out a 'spend, spend, spend' message. This puts many into debt, and leaves those with less cash feeling worried that they can't give their family every last dream present.

'Therefore many ask 'How do I have a great Christmas on the cheap?' Actually it's more important to ask yourself 'What can I afford to spend this Christmas?'  - and then plan your activities around that. Christmas is just one day, and it's far more important to have a financially fit New Year.

'For people experiencing severe debts already, the one thing I've never heard of is a debt case that isn't solvable, somehow. No matter how bad you think your case is, there's a path. Samaritans can help with how you feel, then once you're feeling ready there are some great non-profit debt counselling agencies who can take you step-by-step through dealing with your problems. Give the Consumer Credit Counselling Service or Citizens Advice Bureau a call too. If you're worried about telling your partner, speak to these people first, then you can take your partner a solution, rather than a problem.'

As always, Samaritans is open throughout the Christmas period - Christmas Eve, Christmas Day, New Year's Eve and New Year's Day - just like every other day of the year. Its 17,000 volunteers offer confidential, non-judgemental support to everybody, everywhere in the UK and Ireland.

Samaritans has a third party referral system - if anyone has concerns that they know someone who might need emotional support they can contact Samaritans and as long as they give their details, volunteers will make contact with the person to see if they would like our support. This would, as usual, be done confidentially without any 'report' being made back to the initial caller.

Rebecca Seedhouse, Samaritans Deputy Director of Fundraising and External Relations said: 'For some people the bright lights of Christmas can actually emphasise any problems they may have. Seeing everyone else apparently having fun all around them can be really tough, especially if they are on their own, or even if they are with family and friends.

'People can contact Samaritans about a variety of emotional issues and the sooner you make contact, the better' is the message of this year's Samaritans‚ Winter Campaign, just launched to the advertising industry.'

Last year, 92% of contacts to Samaritans were by phone - a total 2.4 million calls in all. In 2006, as for every day of every year, the lines are open 24/7. This season, Samaritans expects more calls and emails than ever before and trained volunteers will be there to answer every one of them.

For 24 hour support contact Samaritans in five ways:

Telephone         08457 90 90 90 - UK
Telephone         1850 60 90 90 - Republic of Ireland
Email                 jo@samaritans.org
Write                  Chris, PO Box 9090, Stirling, FK8 2SA
Drop in              to your local branch - we have 202 around the UK and Ireland
Website             http://www.samaritans.org


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